Response to KONICA Infrared Film

I note that they have also dropped their ISO 3200 film. My guess is that someone did a cost analysis and realized that professional specialty products neither contribute to the sales of their mass market products nor make money by themselves (or that the marginal return is far below that of mass-market film). This is Fuji's approach in North America (only market high-volume films). Fortunately Kodak has historically felt that being a complete line provider increased their brand value, although they seem to be retreating from this and dropping more films and sizes (like infrared in 4x5 and Tri-X long rolls in 70mm).

[ Previous | Next ]