similarities between coaches' motivating their athletes and ad agencies influencing their target market : LUSENET : APA Division 47 Exercise and Sport Psychology : One Thread

I am a grad student doing research on the similarities between the manner in which coaches motivate and interact with their athletes and the way in which advertising agencies influence and excite their target market to act (ex.-US army's "Be All You Can Be" Ad. I would appreciate any feedback that any of you may have. Thank you. Sincerely, Mike Harp

-- Mike Harp (, November 26, 1998

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