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The Money Game - Billions From Bankers...Debt For The People

By Sheldon Emry

From CCW

4-26-00

Introduction

The love of money is the root of all evil

(1 Timothy 6: 10)

In 1901, the national debt of the United States was less than $1 billion. It stayed at less than $1 billion until we got into World War I. Then it jumped to $25 billion.

The national debt nearly doubled between World War I and World War II, increasing from $25 billion to $49 billion. Between 1942 and 1952, the debt zoomed from $72 billion to $265 billion. In 1962, it was $303 billion. By 1970, the debt had increased to $383 billion.

Between 1971 and 1976, it rose from $409 billion to $631 billion. The debt experienced its greatest growth, however, during the 1980s, fueled by an unprecedented peacetime military buildup. In 1996, the Outstanding Public Debt has roared past $5 trillion. The unconstitutional "share" of this debt for every man, woman, and child is currently nearly $19,000 and will continue to increase, along with individual credit card debts, mortgages, automobile loans, and so on.

Today, as we stand before the dawn of a New World Order run by internationalist financiers, most of the revenue collected by the Federal Government in the form of individual income taxes will go straight to paying the interest on the debt alone. At the rate the debt is increasing, eventually we will reach a point where, even if the Government takes every penny of its citizens' income via taxation, it will still not collect enough to keep up with the interest payments. The Government will own nothing, the people will own nothing, and the banks will own everything. The New World Order will foreclose on America.

The Three Types of Conquest

History reveals that nations can be conquered by the use of one or more of three methods.

The most common is conquest by war. In time, though, this method usually fails, because the captives hate the captors and rise up and drive them out if they can. Much force is needed to maintain control, making it expensive for the conquering nation.

A second method is by religion, where men are convinced that they must give their captors part of their earnings as "obedience to God." Such a captivity is vulnerable to philosophical exposure or by overthrow by armed force, since religion by its nature lacks military force to regain control, once its captives become disillusioned.

The third method can be called economic conquest. It takes place when nations are placed under "tribute" without the use of visible force or coercion, so that the victims do not realize they have been conquered. "Tribute" is collected from them in the form of "legal" debts and taxes, and they believe they are paying it for their own good, for the good of others, or to protect all from some enemy. Their captors become their "benefactors" and "protectors."

Although this is the slowest to impose, it is quite often long-lasting, since the captives do not see any military force arrayed against them, their religion is left more or less intact, they have freedom to speak and travel, and they participate in "elections" for their rulers. Without realizing it, they are conquered, and the instruments of their own society are used to transfer their wealth to their captors and make the conquest complete.

In 1900, the average American worker paid few taxes and had little debt. Today, payments on debts and taxes take more than half of what he earns. Is it possible that a form of conquest has been imposed on America? Read the following article and decide for yourself -- and may God have mercy on this once debt-free and great country.

Money Control in America

Americans, living in what is called the richest nation on earth, seem always to be short of money. It is impossible for many families to make ends meet unless both parents are in the work force. Men and women hope for overtime hours or take part time jobs in the evening and on weekends. Children look for odd jobs for spending money. Nevertheless, the family debt climbs higher. Psychologists say that one of the biggest causes of family quarrels and break-ups is "arguing over money." Much of this trouble can be traced to our present "debt-money" system.

Too few Americans realize why the Founders wrote into Article I of the U.S. Constitution the following provision: "Congress shall have the power to Coin Money and Regulate the Value Thereof." They did this, as we will show, in the hope that it would prevent the "love of money" from destroying the Republic they had founded. We shall see how subversion of Article I has brought on us the evil of which God warns us in 1 Timothy 6:10.

Economists use the term "create" when speaking of the process by which money comes into existence. "Creation" means making something which did not exist before. Lumber workers make boards from trees, workers build houses from lumber, and factories manufacture automobiles from metal, glass, and other materials. But in all these, they did not actually "create." They only changed existing materials into a more usable and, therefore, more valuable form.

This is not so with our current money supply. Here, and here alone, something is actually "created" out of nothing. A piece of paper of little value is printed so that it is worth a piece of lumber. With different figures it can buy the automobile or even the house. Its value has been created" in the truest sense of the word.

Money is very cheap to make, and whoever does the "creating" of money in a nation can make a tremendous profit. Builders work hard to make a profit of five percent above their cost to build a house. Auto makers sell their cars for one to two percent above the cost of manufacture and it is considered good business. But money "manufacturers" have no limit on their profits, since a few cents will print either a $1.00 bill or a $10,000 bill. That profit is part of our story.

The Causes of the Great Depression

An adequate supply of money is indispensable to civilized society. We could forego many other things, but without money industry would grind to a halt, farms would become only self-sustaining units, surplus food would disappear, jobs requiring the work of more than one man or one family would remain undone, shipping and large movement of goods would cease, hungry people would plunder and kill to remain alive, and all government except family or tribe would cease to function.

An overstatement, you say? Not at all. Money is the blood of civilized society, the means of all commercial trade except simple barter and exchange. It is the measure and the instrument by which one product is sold and another purchased. Remove money or even reduce the supply below that which is necessary to carry on current levels of trade, and the results are catastrophic. For an example of this, we need only look at America's depression of the early 1930s.

In 1930, America did not lack industrial capacity, fertile farmlands, skilled and willing workers or industrious families. It had an extensive and efficient transportation system in railroads, road networks, and inland and ocean waterways. Communications between regions and localities were the best in the world, utilizing telephone, teletype, radio, and a well-operated government mail system. No war had ravaged the cities or the countryside, no pestilence weakened the population, nor had famine stalked the land. The United States of America of 1930 lacked only one thing: an adequate supply of money to carry on trade and commerce.

In the early 1930s, bankers, the only source of new money and credit, deliberately refused loans to industries, stores, and farms. Payments on existing loans were required, however, and money rapidly disappeared from circulation. Goods were available to be purchased, jobs waiting to be done, but the lack of money brought the nation to a standstill. By this simple ploy, America was put into a "depression" and bankers took possession of hundreds of thousands of farms, homes, and business properties. The people were told, "Times are hard," and "Money is short." Not understanding the system, they were cruelly robbed of their earnings, their savings, and their property.

Power to Regulate the Value of Money

When we see the disastrous results of an artificially created shortage of money, we can better understand why our Founding Fathers, who understood both money and God's laws, insisted on placing the power to "create" money and the power to control it only in the hands of the Federal Congress. They believed that all citizens should share in the profits of its "creation" and therefore the Federal Government must be the only creator of money. They further believed that all citizens, of whatever State, territory, or station in life, would benefit by an adequate and stable currency. Therefore, the Federal Government must also be, by law, the only controller of the value of money.

Since the Federal Congress was the only legislative body subject to all the Citizens at the ballot box, it was, in their minds, the only safe depository of so much profit and so much power. They wrote it out in simple, but all-inclusive terms: "Congress shall have the power to Coin Money and Regulate the Value Thereof."

Instead of the constitutional method of creating our money and putting it into circulation, we now have an entirely unconstitutional system. This has brought our country to the brink of disaster, as we shall see.

Since our money was handled both legally and illegally before 1913, we shall consider only the years following 1913, since from that year on, all of our money had been created and issued by an illegal method that will eventually destroy the United States if it is not changed. Prior to 1913, America was a prosperous, powerful, and growing nation, at peace with its neighbors and the envy of the world. But in December of 1913, Congress, with many members away for the Christmas holiday, passed what has since been known as the Federal Reserve Act.

Omitting the burdensome details, this Act simply authorized the establishment of a Federal Reserve Corporation, run by a Board of Directors (the Federal Reserve Board). The Act also divided the United States into twelve Federal Reserve "Districts." This simple, but terrible, law completely removed from Congress the right to "create" money or to have any control over its "creation," and gave that function to the Federal Reserve Corporation. It was accompanied by the appropriate fanfare. The propaganda claimed that this would "remove money from politics" (they did not say, "and therefore from the people's control") and prevent "boom and bust" economic activity from hurting the Citizens.

The people were not told then, and most still do not know today, that the Federal Reserve Corporation is a private corporation controlled by bankers and therefore is operated for the financial gain of the bankers over the people rather than for the good of the people. The word "Federal" was used only to deceive the people. Since that "day of infamy," more disastrous to us than Pearl Harbor, the small group of "privileged" people who lend us "our" money have accrued to themselves all of the profits of printing our money, and more! Since 1913, they have "created" tens of billions of dollars in money and credit, which, as their own personal property, they can lend to our government and our people at interest (usury). An example of the process of "creation" and its conversion to people's "debt" will aid our understanding.

Billions In Interest Owed to Banks

We shall start with the need for money. The Federal Government, having spent more than it has taken from its citizens in taxes, needs, for the sake of illustration, $1 billion. Since it does not have the money, and Congress has given away its authority to "create" it, the Government must go to the "creators" for the $1 billion.

However, the Federal Reserve, a private corporation, does not just give its money away! The bankers are willing to deliver $1 billion in paper or credit to the Federal Government in exchange for the Government's agreement to pay it back -- with interest. So Congress authorizes the Treasury Department to print $1 billion in U.S. Bonds, which are then delivered to the Federal Reserve bankers. The Federal Reserve then pays the cost of printing the $1 billion (about $1,000) and makes the exchange. The Government then uses the money to pay its obligations. What are the results of this fantastic transaction? Well, $1 billion in Government bills are paid all right, but the Government has now indebted the people to the bankers for $1 billion on which the people must pay interest!

Tens of thousands of such transactions have taken place since 1913 so that in 1996, the U.S. Government is indebted to the bankers for more than $5 trillion. Most of the income taxes that we pay as individuals now go straight into the hands of the bankers, just to pay off the interest alone, with no hope of every paying off the principle. Our children will also be forced into servitude.

You say, "This is terrible!" Yes, it is, but this is only part of the sordid story. Under this unholy system, those United States Bonds have now become "assets" of the banks in the Federal Reserve system which they then use as "reserves" to "create" more "credit" to lend. Current "reserve" requirements allow them to use that $1 billion in bonds to "create" as much as $15 billion in new "credit" to lend to States, municipalities, businesses, and individuals.

Added to the original $1 billion, they could have $16 billion of "created credit" out in loans paying them interest with their only cost being $1,000 for printing the original $1 billion! Since the U.S. Congress has not issued constitutional money since 1863 (more than 130 years), in order for the people to have money to carry on trade and commerce they are forced to borrow the "created credit" of the bankers and pay them usury -- interest! The millions of working families of America are now indebted to the few thousand banking families for twice the assessed value of the entire United States. And these banking families obtained that debt against us for the cost of paper, ink, and book-keeping!

The Tyranny of Compound Interest

The only way new money (which is not true money, but rather credit representing a debt) goes into circulation in America is when it is borrowed from the bankers. When the State and people borrow large sums, we seem to prosper. However, the bankers "create" only the amount of the principal of each loan, never the extra amount needed to pay the interest. Therefore, the new money never equals the new debt added. The amounts needed to pay the interest on loans is not "created," and therefore does not exist!

Under this system, where new debt always exceeds new money no matter how much or how little is borrowed, the total debt increasingly outstrips the amount of money available to pay the debt. The people can never, ever get out of debt!

The following example will show the viciousness of this interest-debt system via its "built in" shortage of money.

When a citizen goes to a banker to borrow $60,000 to purchase a home or a farm, the bank clerk has the borrower agree to pay back the loan plus interest. At 14 percent interest for thirty years, the borrower must agree to pay $710.92 per month for a total of $255,931.20. The clerk then requires the borrower to assign to the banker the right of ownership of the property if he does not make the required payments. The bank clerk then gives the borrower a $60,000 check or deposit slip, crediting the borrower's checking account with $60,000. The borrower then writes checks to the builder, subcontractors, etc., who in turn write checks. $60,000 of new "checkbook" money is thereby added to the "money in circulation."

However, this is the fatal flaw in the system: the only new money created and put into circulation is the amount of the loan -- $60,000. The money to pay the interest is not created, and therefore was not added to the "money in circulation." Even so, the borrower (and those who follow him in ownership of the property) must earn and take out of circulation $255,931, which is nearly $200,000 more than he put into circulation when he borrowed the original $60,000! Every new loan puts the same process into operation. Each borrower adds a small sum to the total money supply when he borrows, but the payments on the loan (because of interest) then deduct a much larger sum from the total money supply.

There is therefore no way all debtors can pay off the money lenders. As they pay the principle and interest, the money in circulation disappears. All they can do is struggle against each other, borrowing more and more from the money lenders each generation. The money lenders (bankers), who produce nothing of value, gradually gain a death grip on the land, buildings, and present and future earnings of the whole working population. Proverbs 22:7 has come to pass in America: "The rich rules over the poor, and the borrower is servant to the lender."

If you have not quite grasped the impact of the above, let us consider a small auto loan for three years at 18 percent interest:

Step One: Citizen borrows $5,000 and pays it into circulation (it goes to the dealer, factory, miner, etc.) and signs a note agreeing to pay the bankers $6,500.

Step Two: Citizen pays $180 per month of his earnings to the banker. In three years, he will remove from circulation $1,500 more than he put into circulation.

Every loan of banker-"created" money (credit) causes the same thing to happen. Since this has happened millions of times since 1913 (and continues today), you can see why America has gone from a prosperous, debt-free nation to a debt-ridden nation where practically every home, farm, and business is paying usury-tribute to the bankers.

In the millions of transactions made each year like those just discussed, little actual currency changes hands, nor is it necessary that it do so. About 95 percent of all "cash" transactions in the United States are executed by check. Consider also that banks must only hold ten percent of their deposits on site in cash at any given time. This means that 90 percent of all deposits, though they may actually be held by the bank, are not present in the form of actual cash currency. That leaves the banker relatively safe to "create" that so-called "loan" by writing the check or deposit slip, not against actual money, but against your promise to pay it back! The cost to him is paper, ink, and a few dollars of overhead for each transaction. It is "check-kiting" on an enormous scale. The profits increase rapidly, year after year.

Gambling Away the American Dream

To grasp the truth that periodic withdrawal of money through interest payments will inexorably transfer all wealth in the nation to the receiver of interest, imagine yourself in a poker or dice game where everyone must

-- (@ .), April 26, 2000

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-- gwen (test@tessie.com), July 14, 2000.

Flack Attack The Usual Suspects: Industry Hacks Turn Fear on its Head How Big Tobacco Helped Create ;the Junkman Tobacco's Secondhand Science of Smoke-Filled Rooms Readers Invited to Trust Us, We're Experts PR Watch is a publication of the Center for Media Democracy 520 University Avenue, Suite 310
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How Big Tobacco Helped Create "the Junkman"

by Sheldon Rampton and John Stauber

In the biographical sketch that accompanies "The Fear Profiteers"
Steven Milloy describes himself as the publisher of the
Junk Science Home Page and an adjunct scholar at the Cato Institute. "Milloy appears frequently on radio and television; has testified on risk assessment and Superfund before the U.S. Congress; and has lectured before numerous organizations," it adds, noting that he has also "written articles that have appeared in the New York Post, USA Today, Washington Times, The Chicago Sun-Times, and the Investors' Business Daily."

These facts are all accurate as far they go, but they say nothing about how Milloy came to be a prominent debunker of "junk science." This omission is undoubtedly by design, because it would certainly be embarrassing to admit that a self-proclaimed scientific reformer got his start as a behind-the-scenes lobbyist for the tobacco industry, which has arguably done more to corrupt science than any other industry in history.

Early in his career, Milloy worked for a company called Multinational Business Services, a Washington lobby shop that Philip Morris described as its "primary contact" on the issue of secondhand cigarette smoke in the early 1990s. Later, he became executive director of The Advancement of Sound Science Coalition (TASSC), an organization that was covertly created by Philip Morris for the express purpose of generating scientific controversy regarding the link between secondhand smoke and cancer.


One of the forerunners of TASSC at Philip Morris was a 1988 "Proposal for the Whitecoat Project," named after the white laboratory coats that scientists sometimes wear. The project had four goals: "Resist and roll back smoking restrictions. Restore smoker confidence. Reverse scientific and popular misconception that ETS is harmful. Restore social acceptability of smoking."

To achieve these goals, the plan was to first "generate a body of scientific and technical knowledge" through research "undertaken by whitecoats, contract laboratories and commercial organizations"; then "disseminate and exploit such knowledge through specific communication programs." Covington & Burling, PM's law firm, would function as the executive arm of the Whitecoat Project, acting as a "legal buffer . . . the interface with the operating units (whitecoats, laboratories, etc.)."

The effort to create a scientific defense for secondhand smoke was only one component in the tobacco industry's multi-million-dollar PR campaign. To defeat cigarette excise taxes, a Philip Morris strategy document outlined plans for "Co-op efforts with third party tax organizations"--libertarian anti-taxation think tanks, such as Americans for Tax Reform, Citizens for a Sound Economy, Citizens for Tax Justice and the Tax Foundation. Other third party allies included the National Journalism Center, the Heartland Institute, the Claremont Institute, and National Empowerment Television, a conservative TV network.

In one memo to Philip Morris CEO Michael A. Miles, vice president Craig L. Fuller noted that he was "working with many third party allies to develop position papers, op-eds and letters to the editor detailing how tobacco is already one of the most heavily regulated products in the marketplace, and derailing arguments against proposed bans on tobacco advertising."

Through the PR firm of Burson-Marsteller, Philip Morris also created the "National Smoker's Alliance," a supposedly independent organization of individual smokers which claimed that bans on smoking in public places infringed on basic American freedoms. The NSA was a "grassroots" version of the third party technique, designed to create the impression of a citizen groundswell against smoking restrictions. Burson-Marsteller spent millions of dollars of tobacco industry money to get the NSA up and running--buying full-page newspaper ads, hiring paid canvassers and telemarketers, setting up a toll-free 800 number, and publishing newsletters and other folksy "grassroots" materials to mobilize the puffing masses.


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The NSA's stated mission was to "empower" smokers to reclaim their rights--although, behind closed doors, industry executives fretted that they didn't want this rhetoric to go too far. They were well aware of opinion polls showing that 70 percent of all adult smokers wish they could kick the habit. "The issue of 'empowerment of smokers' was viewed as somewhat dangerous," stated a tobacco strategy document. "We don't want to 'empower' them to the point that they'll quit."

The purpose of TASSC, as described in a memo from APCO's Tom Hockaday and Neal Cohen, was to "link the tobacco issue with other more 'politically correct' products"--in other words, to make the case that efforts to regulate tobacco were based on the same "junk science" as efforts to regulate food additives, automobile emissions and other industrial products that had not yet achieved tobacco's pariah status.

"The credibility of EPA is defeatable, but not on the basis of ETS alone," stated a Philip Morris strategy document. "It must be part of a larger mosaic that concentrates all of the EPA's enemies against it at one time."

Originally dubbed the "Restoring Integrity to Science Coalition," the Advancement of Sound Science Coalition was later renamed to resemble the venerable American Association for the Advancement of Science. After APCO's planners realized that the resulting acronym was not terribly flattering--ASSC, or worse, the ASS Coalition--they began putting a capitalized article "the" at the beginning of the name, and TASSC was born, a "national coalition intended to educate the media, public officials and the public about the dangers of 'junk science.' "

In September 1993, APCO President Margery Kraus sent a memo to Philip Morris Communications Director Vic Han. "We look forward to the successful launching of TASSC this fall," she stated. "We believe the groundwork we conduct to complete the launch will enable TASSC to expand and assist Philip Morris in its efforts with issues in targeted states in 1994."

APCO's work would focus on expanding TASSC's membership, finding outside money to help conceal the role of Philip Morris as its primary funder, compiling a litany of "additional examples of unsound science," and "coordinating and directing outreach to the scientific and academic communities."

APCO would also direct and manage former New Mexico governor Garrey Carruthers, who had been hired as TASSC's spokesman. "This includes developing and maintaining his schedule, prioritizing his time and energies, and briefing Carruthers and other appropriate TASSC representatives," Kraus wrote, outlining a "comprehensive media relations strategy" designed to "maximize the use of TASSC and its members into Philip Morris's issues in targeted states. . . . This includes using TASSC as a tool in targeted legislative battles."

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Planned activities included publishing a monthly newsletter, frequent news releases, drafting "boilerplate" speeches and op-ed pieces to be used by TASSC representatives, and placing articles in various trade publications to help recruit members from the agriculture, chemical, biotechnology and food additive industries. In addition to APCO's monthly fee, $5,000 per month was budgeted "to compensate Garrey Carruthers."

Considerable effort was expended to conceal the fact that TASSC was created and funded by Philip Morris. APCO recommended that TASSC first be introduced to the public through a "decentralized launch outside the large markets of Washington, DC and New York" in order to "avoid cynical reporters from major media."

"Increasingly today, one can find examples of junk science that compromise the integrity of the field of science and, at the same time, create a scare environment where unnecessary regulations on industry in general, and on the consumer products industry in particular, are rammed through without respect to rhyme, reason, effect or cause."
--Michael A. Miles, former CEO of the Philip Morris tobacco company

In smaller markets, APCO reasoned, there would be "less reviewing/challenging of TASSC messages." Also, a decentralized launch would "limit potential for counterattack. The opponents of TASSC tend to concentrate their efforts in top markets while skipping the secondary markets. This approach sends TASSC's message initially into these more receptive markets--and enables us to build upon early successes."The plan included a barnstorming media tour by Garrey Carruthers of these secondary markets. "APCO will arrange on-the-ground visits with three to four reporters in each city. These interviews, using TASSC's trained spokespeople, third-party allies (e.g., authors of books on unsound science), members of the TASSC Science Board, and/or Governor Carruthers, will be scheduled for a one to two day media tour in each city."

To set up the interviews, APCO used a list of sympathetic reporters provided by John Boltz, a manager of media affairs at Philip Morris. "We thought it best to remove any possible link to PM, thus Boltz is not making the calls," noted Philip Morris public affairs director Jack Lenzi. "With regard to media inquiries to PM about TASSC, I am putting together some Q and A. We will not deny being a corporate member/sponsor, will not specify dollars, and will refer them to the TASSC '800-' number, being manned by David Sheon (APCO)."

Other plans, developed later, included creation of a TASSC internet page that could be used to "broadly distribute published studies/papers favorable to smoking/ETS debate" and "release PM authored papers . . . on ETS science and bad science/bad public policy."

Carruthers began his media tour in December, with stopovers in cities including San Diego, Dallas and Denver. News releases sent out in advance of each stop described TASSC as a "grassroots-based, not-for-profit watchdog group of scientists and representatives from universities, independent organizations and industry, that advocates the use of sound science in the public policy arena." As examples of unsound science, it pointed to the asbestos abatement guidelines, the "dioxin scare" in Times Beach, Missouri, and "unprecedented regulations to limit radon levels in drinking water."

In Texas, local TASSC recruits involved in the launch included Dr. Margaret Maxey and Floy Lilley, both of the University of Texas. "The Clean Air Act is a perfect example of laboratory science being superficially applied to reality," Lilley said. Carruthers took the opportunity to inveigh against politicized uses of science by the Environmental Protection Agency "to make science 'fit' with the political leanings of special interests." EPA's studies, he complained, "are frequently carried out without the benefit of peer review or quality assurance."

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In Denver, Carruthers told a local radio station that the public has been "shafted by shoddy science, and it has cost consumers and government a good deal of money." When asked who was financing TASSC, Carruthers sidestepped the question. "We don't want to be caught being a crusader for a single industry," he said. "We're not out here defending the chemical industry; we're not out here defending the automobile industry, or the petroleum industry, or the tobacco industry; we're here just to ensure that sound science is used."

Virtually every news release made some reference to the so-called "Alar scare," in which consumers mobilized to stop apple growers from using the pesticide Alar. The U.S. EPA has classified Alar as a "probable carcinogen," and subsequent reports from the World Health Organization and the U.S. Public Health Service had concurred with that judgment. Pro-industry groups continue to defend the chemical, however, as does former U.S. Surgeon General C. Everett Koop.

In its news releases, TASSC made a point of invoking Koop's name whenever possible. In an "advertorial" titled "Science: A Tool, Not a Weapon," TASSC noted that "respected experts, including then-Surgeon General C. Everett Koop, said the scientific evidence showed no likelihood of harm from Alar. . . . This is not an isolated case of bad science being used by policymakers," it added. "It's happened regarding asbestos, dioxin and toxic waste. . . . It's happening in the debate over environmental tobacco smoke, or second-hand smoke. The studies done so far on the topic do not demonstrate evidence that second-hand smoke causes cancer, even though that is the popular wisdom."

To the casual reader, it would almost appear as if Dr. Koop were a defender of environmental tobacco smoke, rather than one of its most prominent public critics.

EuroTASSC

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In 1994, Philip Morris budgeted $880,000 in funding for TASSC. In consultation with APCO and Burson-Marsteller, the company began planning to set up a second, European organization, tentatively named "Scientists for Sound Public Policy" (later renamed the European Science and Environment Forum). Like TASSC, the European organization would attempt to smuggle tobacco advocacy into a larger bundle of "sound science" issues, including the "ban on growth hormone for livestock; ban on [genetically-engineered bovine growth hormone] to improve milk production; pesticide restrictions; ban on indoor smoking; restrictions on use of chlorine; ban on certain pharmaceutical products; restrictions on the use of biotechnology."

The public and policymakers needed to be "educated,"

Burson-Marsteller explained, because "political decision-makers are vulnerable to activists' emotional appeals and press campaigns. . . .

The precautionary principle is now the accepted guideline. Even if a hypothesis is not 100 percent scientifically proven, action should be taken, e.g. global warming."

Companies that B-M thought could be recruited to support the European endeavor would include makers of "consumer products (food, beverages, tobacco), packaging industry, agrichemical industry, chemical industry, pharmaceutical industry, biotech industry, electric power industry, telecommunications."

A turf war broke out between Burson-Marsteller and APCO over the question of which PR firm should handle the European campaign. Jim Lindheim of Burson-Marsteller laid claim to the account by stressing his firm's already-proven expertise at defending tobacco science in Europe. "We have the network, much of which is already sensitized to PM's special needs," he stated. "We have a lot of experience in every country working with scientists. . . . We've got a large client base with 'scientific problems' whom we can tap for sponsorship."

APCO's Margery Kraus responded by reminding Philip Morris regulatory affairs director Matthew Winokur that Burson-Marsteller's long history of tobacco industry work was public knowledge and therefore might taint the endeavor.

"Given the sensitivities of other TASSC activities and a previous decision not to have TASSC work directly with Burson, due to these sensitivities in other TASSC work, I did not feel comfortable having Steig or anyone else from Burson assume primary responsibility for working with TASSC scientists," Kraus stated. As for experience handling "scientific problems," she pointed to her parent company's work for "the following industries impacted by science and environmental policy decisions: chemical, pharmaceutical, nuclear, waste management and motor industries, power generation, biotech products, packaging and detergents, and paint. They have advised clients on a number of issues, including: agricultural manufacturing, animal testing, chlorine, dioxins, toxic waste, ozone/CFCs, power generation, coastal pollution, lead in gasoline, polyurethanes, lubricants."

TASSC was designed to appear outwardly like a broad coalition of scientists from multiple disciplines. The other industries and interests--biotech, chemical, toxic waste, coastal pollution, lubricants--served as protective camouflage, concealing the tobacco money that was at the heart of the endeavor. TASSC signed up support from corporate executives at Santa Fe Pacific Gold Corporation, Procter & Gamble, the Louisiana Chemical Association, the National Pest Control Association, General Motors, Lawrence Livermore National Laboratory, Exxon, W.R. Grace & Co., Amoco, Occidental Petroleum, 3M, Chevron and Dow Chemical.

Many of its numerous news releases attacking "junk science" made no mention of tobacco whatsoever.

It objected to government guidelines for asbestos abatement; said the "dioxin scare" in Times Beach, Missouri was a tempest in a teapot; scoffed at the need for an EPA Superfund cleanup in Aspen, Colorado; dismissed reports of health effects related to use of the Norplant contraceptive; denounced the Clean Water Act; and orchestrated a letter-writing campaign to oppose any government action aimed at limiting industrial activities linked to global warming.

Trash Talk With the Junkman

In February 1994, APCO vice president Neal Cohen made the mistake of boasting candidly about some of the sneaky tactics his company uses to set up front groups. His remarks were made at a conference of the Public Affairs Council (PAC), an exclusive association of top-ranking lobbyists and PR people. New York Times political reporter Jane Fritsch later used his remarks as the basis for a March 1996 article titled "Sometimes Lobbyists Strive to Keep Public in the Dark."

Shortly after APCO suffered this embarrassment, the responsibility for managing TASSC was quietly transferred to the EOP Group,

a well-connected, Washington-based lobby firm whose clients have included the American Crop Protection Association (the chief trade association of the pesticide industry), the American Petroleum Institute, AT&T, the Business Roundtable, the Chlorine Chemistry Council, Dow Chemical Company, Edison Electric Institute (nuclear power), Fort Howard Corp. (a paper manufacturer), International Food Additives Council, Monsanto Co., National Mining Association, and the Nuclear Energy Institute.

In March 1997, EOP lobbyist Steven Milloy, described in a TASSC news release as "a nationally known expert and author on environmental risk and regulatory policy issues," became TASSC's executive director. "Steven brings not only a deep and strong academic and professional background to TASSC, but he brings an equally deep, strong and passionate commitment to the principle of using sound science in making public policy decisions," said Garrey Carruthers. "The issue of junk science has become the topic of network news specials, major articles in newspapers, and a key topic in Congress and legislatures around the country. I look forward to working with Steven to continue to drive home the need for sound science in public policy making."

Although the news release referred to Milloy's work "over the last six years" on "environmental and regulatory policy issues," it did not mention that he had worked specifically for the tobacco industry.

During 1992 Milloy worked for James Tozzi at Multinational Business Services. Tozzi, a former career bureaucrat at the U.S. Office of Management and Budget who had spearheaded the

Reagan-era OMB campaign to gut environmental regulations,

is described in internal Philip Morris documents as the company's "primary contact on the EPA/ETS risk assessment during the second half of 1992." During that period, it noted, "Tozzi has been invaluable in executing our Washington efforts including generating technical briefing papers, numerous letters to agencies and media interviews," a service for which Philip Morris paid an estimated $300,000 in consulting fees.

Philip Morris also paid Tozzi's company another $880,000 to establish a "nonprofit" think-tank called the Institute for Regulatory Policy (IRP). On behalf of Philip Morris, the IRP put together "three different coalitions which support sound science--Coalition for Executive Order, Coalition for Moratorium on Risk Assessments, and Coalition of Cities and States on Environmental Mandates. . . . IRP could work with us as well as APCO in a coordinated manner," PM's Boland and Borelli had noted in February 1993.

After leaving Tozzi's service, Milloy became president of his own organization called the "Regulatory Impact Analysis Project, Inc.," where he wrote a couple of reports arguing that "most environmental risks are so small or indistinguishable that their existence cannot be proven." Shortly thereafter, he launched the "Junk Science Home Page." Calling himself "the Junkman," he offered daily attacks on environmentalists, public health and food safety regulators, anti-nuclear and animal rights activists, and a wide range of other targets that he accused of using unsound science to advance various political agendas.

Milloy was also active in defense of the tobacco industry, particularly in regard to the issue of environmental tobacco smoke. He dismissed the EPA's 1993 report linking secondhand smoke to cancer

as "a joke,"

and when the British Medical Journal published its own study with similar results in 1997, he scoffed that "it remains a joke today." After one researcher published a study linking secondhand smoke to cancer, Milloy wrote that she "must have pictures of journal editors in compromising positions with farm animals. How else can you explain her studies seeing the light of day?"

In August 1997, the New York Times reported that Milloy was one of the paid speakers at a Miami briefing for foreign reporters sponsored by the British-American Tobacco Company, whose Brown & Williamson unit makes popular cigarettes like Kool, Carlton and Lucky Strike. At the briefing, which was off-limits to U.S. journalists, the company flew in dozens of reporters from countries including Brazil, Argentina, Chile and Peru and paid for their hotel rooms and expensive meals while the reporters sat through presentations that ridiculed "lawsuit-driven societies like the United States" for using "unsound science" to raise questions about "infinitesimal, if not hypothetical, risks" related to inhaling a "whiff" of tobacco smoke.

The Legacy

In 1999, University of Pennsylvania professor Edward S. Herman surveyed 258 articles in mainstream newspapers that used the term "junk science" during the years 1996 through 1998. Only 8 percent of the articles used the term in reference to corporate-manipulated science. By contrast, 62 percent used the term "junk science" in reference to scientific arguments used by environmentalists, other corporate critics, or personal-injury lawyers engaged in suing corporations.

"What's starting to happen is that this term, 'junk science,' is being thrown around all the time," says Lucinda Finley, a law professor from the State University of New York at Buffalo who specializes in product liability and women's health. "People are calling scientists who disagree with them purveyors of 'junk.' But what we're really talking about is a very normal process of scientific disagreement and give-and-take. Calling someone a 'junk scientist' is just a way of shutting them up."

Like other corporate-funded front groups, the organizations that flack for sound science are sometimes fly-by-night organizations. Called into existence for a particular cause or legislative lobby campaign, they often dry up and blow away once the campaign is over. The tendency of groups to appear and disappear creates another form of camouflage, making it d

-- Cherri (jessam5@home.com), March 26, 2001.


Flack Attack The Usual Suspects: Industry Hacks Turn Fear on its Head How Big Tobacco Helped Create the Junkman Tobacco's Secondhand Science of Smoke-Filled Rooms Readers Invited to Trust Us, We're Experts PR Watch is a publication of the Center for Media Democracy 520 University Avenue, Suite 310
Madison, WI 53703
phone: (608) 260-9713
fax: 608-260-9714
email: editor@prwatch.org

Steven Milloy describes himself as the publisher of the Junk Science Home Page and an adjunct scholar at the Cato Institute. "Milloy appears frequently on radio and television; has testified on risk assessment and Superfund before the U.S. Congress; and has lectured before numerous organizations," it adds, noting that he has also "written articles that have appeared in the New York Post, USA Today, Washington Times, The Chicago Sun-Times, and the Investors' Business Daily."

These facts are all accurate as far they go, but they say nothing about how Milloy came to be a prominent debunker of "junk science." This omission is undoubtedly by design, because it would certainly be embarrassing to admit that a self-proclaimed scientific reformer got his start as a behind-the-scenes lobbyist for the tobacco industry, which has arguably done more to corrupt science than any other industry in history.

Early in his career, Milloy worked for a company called Multinational Business Services, a Washington lobby shop that Philip Morris described as its "primary contact" on the issue of secondhand cigarette smoke in the early 1990s. Later, he became executive director of The Advancement of Sound Science Coalition (TASSC), an organization that was covertly created by Philip Morris for the express purpose of generating scientific controversy regarding the link between secondhand smoke and cancer.


One of the forerunners of TASSC at Philip Morris was a 1988 "Proposal for the Whitecoat Project," named after the white laboratory coats that scientists sometimes wear. The project had four goals: "Resist and roll back smoking restrictions. Restore smoker confidence. Reverse scientific and popular misconception that ETS is harmful. Restore social acceptability of smoking."

To achieve these goals, the plan was to first "generate a body of scientific and technical knowledge" through research "undertaken by whitecoats, contract laboratories and commercial organizations"; then "disseminate and exploit such knowledge through specific communication programs." Covington & Burling, PM's law firm, would function as the executive arm of the Whitecoat Project, acting as a "legal buffer . . . the interface with the operating units (whitecoats, laboratories, etc.)."

The effort to create a scientific defense for secondhand smoke was only one component in the tobacco industry's multi-million-dollar PR campaign. To defeat cigarette excise taxes, a Philip Morris strategy document outlined plans for "Co-op efforts with third party tax organizations"--libertarian anti-taxation think tanks, such as Americans for Tax Reform, Citizens for a Sound Economy, Citizens for Tax Justice and the Tax Foundation. Other third party allies included the National Journalism Center, the Heartland Institute, the Claremont Institute, and National Empowerment Television, a conservative TV network.

In one memo to Philip Morris CEO Michael A. Miles, vice president Craig L. Fuller noted that he was "working with many third party allies to develop position papers, op-eds and letters to the editor detailing how tobacco is already one of the most heavily regulated products in the marketplace, and derailing arguments against proposed bans on tobacco advertising."

Through the PR firm of Burson-Marsteller, Philip Morris also created the "National Smoker's Alliance," a supposedly independent organization of individual smokers which claimed that bans on smoking in public places infringed on basic American freedoms. The NSA was a "grassroots" version of the third party technique, designed to create the impression of a citizen groundswell against smoking restrictions. Burson-Marsteller spent millions of dollars of tobacco industry money to get the NSA up and running--buying full-page newspaper ads, hiring paid canvassers and telemarketers, setting up a toll-free 800 number, and publishing newsletters and other folksy "grassroots" materials to mobilize the puffing masses.


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The NSA's stated mission was to "empower" smokers to reclaim their rights--although, behind closed doors, industry executives fretted that they didn't want this rhetoric to go too far. They were well aware of opinion polls showing that 70 percent of all adult smokers wish they could kick the habit. "The issue of 'empowerment of smokers' was viewed as somewhat dangerous," stated a tobacco strategy document. "We don't want to 'empower' them to the point that they'll quit."

The purpose of TASSC, as described in a memo from APCO's Tom Hockaday and Neal Cohen, was to "link the tobacco issue with other more 'politically correct' products"--in other words, to make the case that efforts to regulate tobacco were based on the same "junk science" as efforts to regulate food additives, automobile emissions and other industrial products that had not yet achieved tobacco's pariah status.

"The credibility of EPA is defeatable, but not on the basis of ETS alone," stated a Philip Morris strategy document. "It must be part of a larger mosaic that concentrates all of the EPA's enemies against it at one time."

Originally dubbed the "Restoring Integrity to Science Coalition," the Advancement of Sound Science Coalition was later renamed to resemble the venerable American Association for the Advancement of Science. After APCO's planners realized that the resulting acronym was not terribly flattering--ASSC, or worse, the ASS Coalition--they began putting a capitalized article "the" at the beginning of the name, and TASSC was born, a "national coalition intended to educate the media, public officials and the public about the dangers of 'junk science.' "

In September 1993, APCO President Margery Kraus sent a memo to Philip Morris Communications Director Vic Han. "We look forward to the successful launching of TASSC this fall," she stated. "We believe the groundwork we conduct to complete the launch will enable TASSC to expand and assist Philip Morris in its efforts with issues in targeted states in 1994."

APCO's work would focus on expanding TASSC's membership, finding outside money to help conceal the role of Philip Morris as its primary funder, compiling a litany of "additional examples of unsound science," and "coordinating and directing outreach to the scientific and academic communities."

APCO would also direct and manage former New Mexico governor Garrey Carruthers, who had been hired as TASSC's spokesman. "This includes developing and maintaining his schedule, prioritizing his time and energies, and briefing Carruthers and other appropriate TASSC representatives," Kraus wrote, outlining a "comprehensive media relations strategy" designed to "maximize the use of TASSC and its members into Philip Morris's issues in targeted states. . . . This includes using TASSC as a tool in targeted legislative battles."

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Planned activities included publishing a monthly newsletter, frequent news releases, drafting "boilerplate" speeches and op-ed pieces to be used by TASSC representatives, and placing articles in various trade publications to help recruit members from the agriculture, chemical, biotechnology and food additive industries. In addition to APCO's monthly fee, $5,000 per month was budgeted "to compensate Garrey Carruthers."

Considerable effort was expended to conceal the fact that TASSC was created and funded by Philip Morris. APCO recommended that TASSC first be introduced to the public through a "decentralized launch outside the large markets of Washington, DC and New York" in order to "avoid cynical reporters from major media."

"Increasingly today, one can find examples of junk science that compromise the integrity of the field of science and, at the same time, create a scare environment where unnecessary regulations on industry in general, and on the consumer products industry in particular, are rammed through without respect to rhyme, reason, effect or cause."
--Michael A. Miles, former CEO of the Philip Morris tobacco company

In smaller markets, APCO reasoned, there would be "less reviewing/challenging of TASSC messages." Also, a decentralized launch would "limit potential for counterattack. The opponents of TASSC tend to concentrate their efforts in top markets while skipping the secondary markets. This approach sends TASSC's message initially into these more receptive markets--and enables us to build upon early successes."The plan included a barnstorming media tour by Garrey Carruthers of these secondary markets. "APCO will arrange on-the-ground visits with three to four reporters in each city. These interviews, using TASSC's trained spokespeople, third-party allies (e.g., authors of books on unsound science), members of the TASSC Science Board, and/or Governor Carruthers, will be scheduled for a one to two day media tour in each city."

To set up the interviews, APCO used a list of sympathetic reporters provided by John Boltz, a manager of media affairs at Philip Morris. "We thought it best to remove any possible link to PM, thus Boltz is not making the calls," noted Philip Morris public affairs director Jack Lenzi. "With regard to media inquiries to PM about TASSC, I am putting together some Q and A. We will not deny being a corporate member/sponsor, will not specify dollars, and will refer them to the TASSC '800-' number, being manned by David Sheon (APCO)."

Other plans, developed later, included creation of a TASSC internet page that could be used to "broadly distribute published studies/papers favorable to smoking/ETS debate" and "release PM authored papers . . . on ETS science and bad science/bad public policy."

Carruthers began his media tour in December, with stopovers in cities including San Diego, Dallas and Denver. News releases sent out in advance of each stop described TASSC as a "grassroots-based, not-for-profit watchdog group of scientists and representatives from universities, independent organizations and industry, that advocates the use of sound science in the public policy arena." As examples of unsound science, it pointed to the asbestos abatement guidelines, the "dioxin scare" in Times Beach, Missouri, and "unprecedented regulations to limit radon levels in drinking water."

In Texas, local TASSC recruits involved in the launch included Dr. Margaret Maxey and Floy Lilley, both of the University of Texas. "The Clean Air Act is a perfect example of laboratory science being superficially applied to reality," Lilley said. Carruthers took the opportunity to inveigh against politicized uses of science by the Environmental Protection Agency "to make science 'fit' with the political leanings of special interests." EPA's studies, he complained, "are frequently carried out without the benefit of peer review or quality assurance."

http://www.prwatch.org/prwissues/2000Q3/lie.gif

In Denver, Carruthers told a local radio station that the public has been "shafted by shoddy science, and it has cost consumers and government a good deal of money." When asked who was financing TASSC, Carruthers sidestepped the question. "We don't want to be caught being a crusader for a single industry," he said. "We're not out here defending the chemical industry; we're not out here defending the automobile industry, or the petroleum industry, or the tobacco industry; we're here just to ensure that sound science is used."

Virtually every news release made some reference to the so-called "Alar scare," in which consumers mobilized to stop apple growers from using the pesticide Alar. The U.S. EPA has classified Alar as a "probable carcinogen," and subsequent reports from the World Health Organization and the U.S. Public Health Service had concurred with that judgment. Pro-industry groups continue to defend the chemical, however, as does former U.S. Surgeon General C. Everett Koop.

In its news releases, TASSC made a point of invoking Koop's name whenever possible. In an "advertorial" titled "Science: A Tool, Not a Weapon," TASSC noted that "respected experts, including then-Surgeon General C. Everett Koop, said the scientific evidence showed no likelihood of harm from Alar. . . . This is not an isolated case of bad science being used by policymakers," it added. "It's happened regarding asbestos, dioxin and toxic waste. . . . It's happening in the debate over environmental tobacco smoke, or second-hand smoke. The studies done so far on the topic do not demonstrate evidence that second-hand smoke causes cancer, even though that is the popular wisdom."

To the casual reader, it would almost appear as if Dr. Koop were a defender of environmental tobacco smoke, rather than one of its most prominent public critics.

EuroTASSC

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In 1994, Philip Morris budgeted $880,000 in funding for TASSC. In consultation with APCO and Burson-Marsteller, the company began planning to set up a second, European organization, tentatively named "Scientists for Sound Public Policy" (later renamed the European Science and Environment Forum). Like TASSC, the European organization would attempt to smuggle tobacco advocacy into a larger bundle of "sound science" issues, including the "ban on growth hormone for livestock; ban on [genetically-engineered bovine growth hormone] to improve milk production; pesticide restrictions; ban on indoor smoking; restrictions on use of chlorine; ban on certain pharmaceutical products; restrictions on the use of biotechnology."

The public and policymakers needed to be "educated,"

Burson-Marsteller explained, because "political decision-makers are vulnerable to activists' emotional appeals and press campaigns. . . .

The precautionary principle is now the accepted guideline. Even if a hypothesis is not 100 percent scientifically proven, action should be taken, e.g. global warming."

Companies that B-M thought could be recruited to support the European endeavor would include makers of "consumer products (food, beverages, tobacco), packaging industry, agrichemical industry, chemical industry, pharmaceutical industry, biotech industry, electric power industry, telecommunications."

A turf war broke out between Burson-Marsteller and APCO over the question of which PR firm should handle the European campaign. Jim Lindheim of Burson-Marsteller laid claim to the account by stressing his firm's already-proven expertise at defending tobacco science in Europe. "We have the network, much of which is already sensitized to PM's special needs," he stated. "We have a lot of experience in every country working with scientists. . . . We've got a large client base with 'scientific problems' whom we can tap for sponsorship."

APCO's Margery Kraus responded by reminding Philip Morris regulatory affairs director Matthew Winokur that Burson-Marsteller's long history of tobacco industry work was public knowledge and therefore might taint the endeavor.

"Given the sensitivities of other TASSC activities and a previous decision not to have TASSC work directly with Burson, due to these sensitivities in other TASSC work, I did not feel comfortable having Steig or anyone else from Burson assume primary responsibility for working with TASSC scientists," Kraus stated. As for experience handling "scientific problems," she pointed to her parent company's work for "the following industries impacted by science and environmental policy decisions: chemical, pharmaceutical, nuclear, waste management and motor industries, power generation, biotech products, packaging and detergents, and paint. They have advised clients on a number of issues, including: agricultural manufacturing, animal testing, chlorine, dioxins, toxic waste, ozone/CFCs, power generation, coastal pollution, lead in gasoline, polyurethanes, lubricants."

TASSC was designed to appear outwardly like a broad coalition of scientists from multiple disciplines. The other industries and interests--biotech, chemical, toxic waste, coastal pollution, lubricants--served as protective camouflage, concealing the tobacco money that was at the heart of the endeavor. TASSC signed up support from corporate executives at Santa Fe Pacific Gold Corporation, Procter & Gamble, the Louisiana Chemical Association, the National Pest Control Association, General Motors, Lawrence Livermore National Laboratory, Exxon, W.R. Grace & Co., Amoco, Occidental Petroleum, 3M, Chevron and Dow Chemical.

Many of its numerous news releases attacking "junk science" made no mention of tobacco whatsoever.

It objected to government guidelines for asbestos abatement; said the "dioxin scare" in Times Beach, Missouri was a tempest in a teapot; scoffed at the need for an EPA Superfund cleanup in Aspen, Colorado; dismissed reports of health effects related to use of the Norplant contraceptive; denounced the Clean Water Act; and orchestrated a letter-writing campaign to oppose any government action aimed at limiting industrial activities linked to global warming.

Trash Talk With the Junkman

In February 1994, APCO vice president Neal Cohen made the mistake of boasting candidly about some of the sneaky tactics his company uses to set up front groups. His remarks were made at a conference of the Public Affairs Council (PAC), an exclusive association of top-ranking lobbyists and PR people. New York Times political reporter Jane Fritsch later used his remarks as the basis for a March 1996 article titled "Sometimes Lobbyists Strive to Keep Public in the Dark."

Shortly after APCO suffered this embarrassment, the responsibility for managing TASSC was quietly transferred to the EOP Group,

a well-connected, Washington-based lobby firm whose clients have included the American Crop Protection Association (the chief trade association of the pesticide industry), the American Petroleum Institute, AT&T, the Business Roundtable, the Chlorine Chemistry Council, Dow Chemical Company, Edison Electric Institute (nuclear power), Fort Howard Corp. (a paper manufacturer), International Food Additives Council, Monsanto Co., National Mining Association, and the Nuclear Energy Institute.

In March 1997, EOP lobbyist Steven Milloy, described in a TASSC news release as "a nationally known expert and author on environmental risk and regulatory policy issues," became TASSC's executive director. "Steven brings not only a deep and strong academic and professional background to TASSC, but he brings an equally deep, strong and passionate commitment to the principle of using sound science in making public policy decisions," said Garrey Carruthers. "The issue of junk science has become the topic of network news specials, major articles in newspapers, and a key topic in Congress and legislatures around the country. I look forward to working with Steven to continue to drive home the need for sound science in public policy making."

Although the news release referred to Milloy's work "over the last six years" on "environmental and regulatory policy issues," it did not mention that he had worked specifically for the tobacco industry.

During 1992 Milloy worked for James Tozzi at Multinational Business Services. Tozzi, a former career bureaucrat at the U.S. Office of Management and Budget who had spearheaded the

Reagan-era OMB campaign to gut environmental regulations,

is described in internal Philip Morris documents as the company's "primary contact on the EPA/ETS risk assessment during the second half of 1992." During that period, it noted, "Tozzi has been invaluable in executing our Washington efforts including generating technical briefing papers, numerous letters to agencies and media interviews," a service for which Philip Morris paid an estimated $300,000 in consulting fees.

Philip Morris also paid Tozzi's company another $880,000 to establish a "nonprofit" think-tank called the Institute for Regulatory Policy (IRP). On behalf of Philip Morris, the IRP put together "three different coalitions which support sound science--Coalition for Executive Order, Coalition for Moratorium on Risk Assessments, and Coalition of Cities and States on Environmental Mandates. . . . IRP could work with us as well as APCO in a coordinated manner," PM's Boland and Borelli had noted in February 1993.

After leaving Tozzi's service, Milloy became president of his own organization called the "Regulatory Impact Analysis Project, Inc.," where he wrote a couple of reports arguing that "most environmental risks are so small or indistinguishable that their existence cannot be proven." Shortly thereafter, he launched the "Junk Science Home Page." Calling himself "the Junkman," he offered daily attacks on environmentalists, public health and food safety regulators, anti-nuclear and animal rights activists, and a wide range of other targets that he accused of using unsound science to advance various political agendas.

Milloy was also active in defense of the tobacco industry, particularly in regard to the issue of environmental tobacco smoke. He dismissed the EPA's 1993 report linking secondhand smoke to cancer

as "a joke,"

and when the British Medical Journal published its own study with similar results in 1997, he scoffed that "it remains a joke today." After one researcher published a study linking secondhand smoke to cancer, Milloy wrote that she "must have pictures of journal editors in compromising positions with farm animals. How else can you explain her studies seeing the light of day?"

In August 1997, the New York Times reported that Milloy was one of the paid speakers at a Miami briefing for foreign reporters sponsored by the British-American Tobacco Company, whose Brown & Williamson unit makes popular cigarettes like Kool, Carlton and Lucky Strike. At the briefing, which was off-limits to U.S. journalists, the company flew in dozens of reporters from countries including Brazil, Argentina, Chile and Peru and paid for their hotel rooms and expensive meals while the reporters sat through presentations that ridiculed "lawsuit-driven societies like the United States" for using "unsound science" to raise questions about "infinitesimal, if not hypothetical, risks" related to inhaling a "whiff" of tobacco smoke.

The Legacy

In 1999, University of Pennsylvania professor Edward S. Herman surveyed 258 articles in mainstream newspapers that used the term "junk science" during the years 1996 through 1998. Only 8 percent of the articles used the term in reference to corporate-manipulated science. By contrast, 62 percent used the term "junk science" in reference to scientific arguments used by environmentalists, other corporate critics, or personal-injury lawyers engaged in suing corporations.

"What's starting to happen is that this term, 'junk science,' is being thrown around all the time," says Lucinda Finley, a law professor from the State University of New York at Buffalo who specializes in product liability and women's health. "People are calling scientists who disagree with them purveyors of 'junk.' But what we're really talking about is a very normal process of scientific disagreement and give-and-take. Calling someone a 'junk scientist' is just a way of shutting them up."

Like other corporate-funded front groups, the organizations that flack for sound science are sometimes fly-by-night organizations. Called into existence for a particular cause or legislative lobby campaign, they often dry up and blow away once the campaign is over. The tendency of groups to appear and disappear creates another form of camouflage, making it d

-- Cherri (jessam5@home.com), March 26, 2001.


Flack Attack
The Usual Suspects: Industry Hacks Turn Fear on its Head
How Big Tobacco Helped Create the Junkman
Tobacco's Secondhand Science of Smoke-Filled Rooms
Readers Invited to Trust Us, We're Experts
PR Watch is a publication of the Center for Media Democracy
520 University Avenue, Suite 310
Madison, WI 53703
phone: (608) 260-9713
fax: 608-260-9714
editor@prwatch.org

Steven Milloy describes himself as the publisher of the Junk Science Home Page and an adjunct scholar at the Cato Institute. "Milloy appears frequently on radio and television; has testified on risk assessment and Superfund before the U.S. Congress; and has lectured before numerous organizations," it adds, noting that he has also "written articles that have appeared in the New York Post, USA Today, Washington Times, The Chicago Sun-Times, and the Investors' Business Daily."

These facts are all accurate as far they go, but they say nothing about how Milloy came to be a prominent debunker of "junk science." This omission is undoubtedly by design, because it would certainly be embarrassing to admit that a self-proclaimed scientific reformer got his start as a behind-the-scenes lobbyist for the tobacco industry, which has arguably done more to corrupt science than any other industry in history.

Early in his career, Milloy worked for a company called Multinational Business Services, a Washington lobby shop that Philip Morris described as its "primary contact" on the issue of secondhand cigarette smoke in the early 1990s. Later, he became executive director of The Advancement of Sound Science Coalition (TASSC), an organization that was covertly created by Philip Morris for the express purpose of generating scientific controversy regarding the link between secondhand smoke and cancer.

http://www.prwatch.org/prwissues/2000Q3/whitecoat.gif
One of the forerunners of TASSC at Philip Morris was a 1988 "Proposal for the Whitecoat Project," named after the white laboratory coats that scientists sometimes wear. The project had four goals: "Resist and roll back smoking restrictions. Restore smoker confidence. Reverse scientific and popular misconception that ETS is harmful. Restore social acceptability of smoking."

To achieve these goals, the plan was to first "generate a body of scientific and technical knowledge" through research "undertaken by whitecoats, contract laboratories and commercial organizations" then "disseminate and exploit such knowledge through specific communication programs." Covington & Burling, PM's law firm, would function as the executive arm of the Whitecoat Project, acting as a "legal buffer . . . the interface with the operating units (whitecoats, laboratories, etc.)."

The effort to create a scientific defense for secondhand smoke was only one component in the tobacco industry's multi-million-dollar PR campaign. To defeat cigarette excise taxes, a Philip Morris strategy document outlined plans for "Co-op efforts with third party tax organizations"--libertarian anti-taxation think tanks, such as Americans for Tax Reform, Citizens for a Sound Economy, Citizens for Tax Justice and the Tax Foundation. Other third party allies included the National Journalism Center, the Heartland Institute, the Claremont Institute, and National Empowerment Television, a conservative TV network.

In one memo to Philip Morris CEO Michael A. Miles, vice president Craig L. Fuller noted that he was "working with many third party allies to develop position papers, op-eds and letters to the editor detailing how tobacco is already one of the most heavily regulated products in the marketplace, and derailing arguments against proposed bans on tobacco advertising."

Through the PR firm of Burson-Marsteller, Philip Morris also created the "National Smoker's Alliance," a supposedly independent organization of individual smokers which claimed that bans on smoking in public places infringed on basic American freedoms. The NSA was a "grassroots" version of the third party technique, designed to create the impression of a citizen groundswell against smoking restrictions. Burson-Marsteller spent millions of dollars of tobacco industry money to get the NSA up and running--buying full-page newspaper ads, hiring paid canvassers and telemarketers, setting up a toll-free 800 number, and publishing newsletters and other folksy "grassroots" materials to mobilize the puffing masses.


http://www.prwatch.org/prwissues/2000Q3/empower.gif

The NSA's stated mission was to "empower" smokers to reclaim their rights--although, behind closed doors, industry executives fretted that they didn't want this rhetoric to go too far. They were well aware of opinion polls showing that 70 percent of all adult smokers wish they could kick the habit. "The issue of 'empowerment of smokers' was viewed as somewhat dangerous," stated a tobacco strategy document. "We don't want to 'empower' them to the point that they'll quit."

The purpose of TASSC, as described in a memo from APCO's Tom Hockaday and Neal Cohen, was to "link the tobacco issue with other more 'politically correct' products"--in other words, to make the case that efforts to regulate tobacco were based on the same "junk science" as efforts to regulate food additives, automobile emissions and other industrial products that had not yet achieved tobacco's pariah status.

"The credibility of EPA is defeatable, but not on the basis of ETS alone," stated a Philip Morris strategy document. "It must be part of a larger mosaic that concentrates all of the EPA's enemies against it at one time."

Originally dubbed the " Restoring Integrity to Science Coalition," the Advancement of Sound Science Coalition was later renamed to resemble the venerable American Association for the Advancement of Science. After APCO's planners realized that the resulting acronym was not terribly flattering--ASSC, or worse, the ASS Coalition--they began putting a capitalized article "the" at the beginning of the name, and TASSC was born, a "national coalition intended to educate the media, public officials and the public about the dangers of 'junk science.' "

In September 1993, APCO President Margery Kraus sent a memo to Philip Morris Communications Director Vic Han. "We look forward to the successful launching of TASSC this fall," she stated. "We believe the groundwork we conduct to complete the launch will enable TASSC to expand and assist Philip Morris in its efforts with issues in targeted states in 1994."

APCO's work would focus on expanding TASSC's membership, finding outside money to help conceal the role of Philip Morris as its primary funder, compiling a litany of "additional examples of unsound science," and "coordinating and directing outreach to the scientific and academic communities."

APCO would also direct and manage former New Mexico governor Garrey Carruthers, who had been hired as TASSC's spokesman. "This includes developing and maintaining his schedule, prioritizing his time and energies, and briefing Carruthers and other appropriate TASSC representatives," Kraus wrote, outlining a "comprehensive media relations strategy" designed to "maximize the use of TASSC and its members into Philip Morris's issues in targeted states. . . . This includes using TASSC as a tool in targeted legislative battles."

included publishing a monthly newsletter, frequent news releases, drafting "boilerplate" speeches and op-ed pieces to be used by TASSC representatives, and placing articles in various trade publications to help recruit members from the agriculture, chemical, biotechnology and food additive industries. In addition to APCO's monthly fee, $5,000 per month was budgeted "to compensate Garrey Carruthers."

Considerable effort was expended to conceal the fact that TASSC was created and funded by Philip Morris. APCO recommended that TASSC first be introduced to the public through a "decentralized launch outside the large markets of Washington, DC and New York" in order to "avoid cynical reporters from major media."

"Increasingly today, one can find examples of junk science that compromise the integrity of the field of science and, at the same time, create a scare environment where unnecessary regulations on industry in general, and on the consumer products industry in particular, are rammed through without respect to rhyme, reason, effect or cause."
--Michael A. Miles, former CEO of the Philip Morris tobacco company

In smaller markets, APCO reasoned, there would be "less reviewing/challenging of TASSC messages." Also, a decentralized launch would "limit potential for counterattack. The opponents of TASSC tend to concentrate their efforts in top markets while skipping the secondary markets. This approach sends TASSC's message initially into these more receptive markets--and enables us to build upon early successes."The plan included a barnstorming media tour by Garrey Carruthers of these secondary markets. "APCO will arrange on-the-ground visits with three to four reporters in each city. These interviews, using TASSC's trained spokespeople, third-party allies (e.g., authors of books on unsound science), members of the TASSC Science Board, and/or Governor Carruthers, will be scheduled for a one to two day media tour in each city."

To set up the interviews, APCO used a list of sympathetic reporters provided by John Boltz, a manager of media affairs at Philip Morris. "We thought it best to remove any possible link to PM, thus Boltz is not making the calls," noted Philip Morris public affairs director Jack Lenzi. "With regard to media inquiries to PM about TASSC, I am putting together some Q and A. We will not deny being a corporate member/sponsor, will not specify dollars, and will refer them to the TASSC '800-' number, being manned by David Sheon (APCO)."

Other plans, developed later, included creation of a TASSC internet page that could be used to "broadly distribute published studies/papers favorable to smoking/ETS debate" and "release PM authored papers . . . on ETS science and bad science/bad public policy."

Carruthers began his media tour in December, with stopovers in cities including San Diego, Dallas and Denver. News releases sent out in advance of each stop described TASSC as a "grassroots-based, not-for-profit watchdog group of scientists and representatives from universities, independent organizations and industry, that advocates the use of sound science in the public policy arena." As examples of unsound science, it pointed to the asbestos abatement guidelines, the "dioxin scare" in Times Beach, Missouri, and "unprecedented regulations to limit radon levels in drinking water."

In Texas, local TASSC recruits involved in the launch included Dr. Margaret Maxey and Floy Lilley, both of the University of Texas. "The Clean Air Act is a perfect example of laboratory science being superficially applied to reality," Lilley said. Carruthers took the opportunity to inveigh against politicized uses of science by the Environmental Protection Agency "to make science 'fit' with the political leanings of special interests." EPA's studies, he complained, "are frequently carried out without the benefit of peer review or quality assurance."

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In Denver, Carruthers told a local radio station that the public has been "shafted by shoddy science, and it has cost consumers and government a good deal of money." When asked who was financing TASSC, Carruthers sidestepped the question. "We don't want to be caught being a crusader for a single industry," he said. "We're not out here defending the chemical industry; we're not out here defending the automobile industry, or the petroleum industry, or the tobacco industry; we're here just to ensure that sound science is used."

Virtually every news release made some reference to the so-called "Alar scare," in which consumers mobilized to stop apple growers from using the pesticide Alar. The U.S. EPA has classified Alar as a "probable carcinogen," and subsequent reports from the World Health Organization and the U.S. Public Health Service had concurred with that judgment. Pro-industry groups continue to defend the chemical, however, as does former U.S. Surgeon General C. Everett Koop.

In its news releases, TASSC made a point of invoking Koop's name whenever possible. In an "advertorial" titled "Science: A Tool, Not a Weapon," TASSC noted that "respected experts, including then-Surgeon General C. Everett Koop, said the scientific evidence showed no likelihood of harm from Alar. . . . This is not an isolated case of bad science being used by policymakers," it added. "It's happened regarding asbestos, dioxin and toxic waste. . . . It's happening in the debate over environmental tobacco smoke, or second-hand smoke. The studies done so far on the topic do not demonstrate evidence that second-hand smoke causes cancer, even though that is the popular wisdom."

To the casual reader, it would almost appear as if Dr. Koop were a defender of environmental tobacco smoke, rather than one of its most prominent public critics.

EuroTASSC

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In 1994, Philip Morris budgeted $880,000 in funding for TASSC. In consultation with APCO and Burson-Marsteller, the company began planning to set up a second, European organization, tentatively named "Scientists for Sound Public Policy" (later renamed the European Science and Environment Forum). Like TASSC, the European organization would attempt to smuggle tobacco advocacy into a larger bundle of "sound science" issues, including the "ban on growth hormone for livestock; ban on [genetically-engineered bovine growth hormone] to improve milk production; pesticide restrictions; ban on indoor smoking; restrictions on use of chlorine; ban on certain pharmaceutical products; restrictions on the use of biotechnology."

The public and policymakers needed to be "educated,"

Burson-Marsteller explained, because "political decision-makers are vulnerable to activists' emotional appeals and press campaigns. . . .

The precautionary principle is now the accepted guideline. Even if a hypothesis is not 100 percent scientifically proven, action should be taken, e.g. global warming."

Companies that B-M thought could be recruited to support the European endeavor would include makers of "consumer products (food, beverages, tobacco), packaging industry, agrichemical industry, chemical industry, pharmaceutical industry, biotech industry, electric power industry, telecommunications."

A turf war broke out between Burson-Marsteller and APCO over the question of which PR firm should handle the European campaign. Jim Lindheim of Burson-Marsteller laid claim to the account by stressing his firm's already-proven expertise at defending tobacco science in Europe. "We have the network, much of which is already sensitized to PM's special needs," he stated. "We have a lot of experience in every country working with scientists. . . . We've got a large client base with 'scientific problems' whom we can tap for sponsorship."

APCO's Margery Kraus responded by reminding Philip Morris regulatory affairs director Matthew Winokur that Burson-Marsteller's long history of tobacco industry work was public knowledge and therefore might taint the endeavor.

" Given the sensitivities of other TASSC activities and a previous decision not to have TASSC work directly with Burson, due to these sensitivities in other TASSC work, I did not feel comfortable having Steig or anyone else from Burson assume primary responsibility for working with TASSC scientists," Kraus stated. As for experience handling "scientific problems," she pointed to her parent company's work for "the following industries impacted by science and environmental policy decisions: chemical, pharmaceutical, nuclear, waste management and motor industries, power generation, biotech products, packaging and detergents, and paint. They have advised clients on a number of issues, including: agricultural manufacturing, animal testing, chlorine, dioxins, toxic waste, ozone/CFCs, power generation, coastal pollution, lead in gasoline, polyurethanes, lubricants."

TASSC was designed to appear outwardly like a broad coalition of scientists from multiple disciplines. The other industries and interests--biotech, chemical, toxic waste, coastal pollution, lubricants--served as protective camouflage, concealing the tobacco money that was at the heart of the endeavor. TASSC signed up support from corporate executives at Santa Fe Pacific Gold Corporation, Procter & Gamble, the Louisiana Chemical Association, the National Pest Control Association, General Motors, Lawrence Livermore National Laboratory, Exxon, W.R. Grace & Co., Amoco, Occidental Petroleum, 3M, Chevron and Dow Chemical.

Many of its numerous news releases attacking "junk science" made no mention of tobacco whatsoever.

It objected to government guidelines for asbestos abatement; said the "dioxin scare" in Times Beach, Missouri was a tempest in a teapot; scoffed at the need for an EPA Superfund cleanup in Aspen, Colorado; dismissed reports of health effects related to use of the Norplant contraceptive; denounced the Clean Water Act; and orchestrated a letter-writing campaign to oppose any government action aimed at limiting industrial activities linked to global warming.

Trash Talk With the Junkman

In February 1994, APCO vice president Neal Cohen made the mistake of boasting candidly about some of the sneaky tactics his company uses to set up front groups. His remarks were made at a conference of the Public Affairs Council (PAC), an exclusive association of top-ranking lobbyists and PR people. New York Times political reporter Jane Fritsch later used his remarks as the basis for a March 1996 article titled "Sometimes Lobbyists Strive to Keep Public in the Dark."

Shortly after APCO suffered this embarrassment, the responsibility for managing TASSC was quietly transferred to the EOP Group,

a well-connected, Washington-based lobby firm whose clients have included the American Crop Protection Association (the chief trade association of the pesticide industry), the American Petroleum Institute, AT&T, the Business Roundtable, the Chlorine Chemistry Council, Dow Chemical Company, Edison Electric Institute (nuclear power), Fort Howard Corp. (a paper manufacturer), International Food Additives Council, Monsanto Co., National Mining Association, and the Nuclear Energy Institute.

In March 1997, EOP lobbyist Steven Milloy, described in a TASSC news release as "a nationally known expert and author on environmental risk and regulatory policy issues," became TASSC's executive director. "Steven brings not only a deep and strong academic and professional background to TASSC, but he brings an equally deep, strong and passionate commitment to the principle of using sound science in making public policy decisions," said Garrey Carruthers. "The issue of junk science has become the topic of network news specials, major articles in newspapers, and a key topic in Congress and legislatures around the country. I look forward to working with Steven to continue to drive home the need for sound science in public policy making."

Although the news release referred to Milloy's work "over the last six years" on "environmental and regulatory policy issues," it did not mention that he had worked specifically for the tobacco industry.

During 1992 Milloy worked for James Tozzi at Multinational Business Services. Tozzi, a former career bureaucrat at the U.S. Office of Management and Budget who had spearheaded the

Reagan-era OMB campaign to gut environmental regulations,

is described in internal Philip Morris documents as the company's "primary contact on the EPA/ETS risk assessment during the second half of 1992." During that period, it noted, "Tozzi has been invaluable in executing our Washington efforts including generating technical briefing papers, numerous letters to agencies and media interviews," a service for which Philip Morris paid an estimated $300,000 in consulting fees.

Philip Morris also paid Tozzi's company another $880,000 to establish a "nonprofit" think-tank called the Institute for Regulatory Policy (IRP). On behalf of Philip Morris, the IRP put together "three different coalitions which support sound science--Coalition for Executive Order, Coalition for Moratorium on Risk Assessments, and Coalition of Cities and States on Environmental Mandates. . . . IRP could work with us as well as APCO in a coordinated manner," PM's Boland and Borelli had noted in February 1993.

After leaving Tozzi's service, Milloy became president of his own organization called the "Regulatory Impact Analysis environmental risks are so small or indistinguishable that their existence cannot be proven." Shortly thereafter, he launched the "Junk Science Home Page." Calling himself "the Junkman," he offered daily attacks on environmentalists, public health and food safety regulators, anti-nuclear and animal rights activists, and a wide range of other targets that he accused of using unsound science to advance various political agendas.

Milloy was also active in defense of the tobacco industry, particularly in regard to the issue of environmental tobacco smoke. He dismissed the EPA's 1993 report linking secondhand smoke to cancer

as "a joke,"

and when the British Medical Journal published its own study with similar results in 1997, he scoffed that "it remains a joke today." After one researcher published a study linking secondhand smoke to cancer, Milloy wrote that she "must have pictures of journal editors in compromising positions with farm animals. How else can you explain her studies seeing the light of day?"

In August 1997, the New York Times reported that Milloy was one of the paid speakers at a Miami briefing for foreign reporters sponsored by the British-American Tobacco Company, whose Brown & Williamson unit makes popular cigarettes like Kool, Carlton and Lucky Strike. At the briefing, which was off-limits to U.S. journalists, the company flew in dozens of reporters from countries including Brazil, Argentina, Chile and Peru and paid for their hotel rooms and expensive meals while the reporters sat through presentations that ridiculed "lawsuit-driven societies like the United States" for using "unsound science" to raise questions about "infinitesimal, if not hypothetical, risks" related to inhaling a "whiff" of tobacco smoke.

The Legacy

In 1999, University of Pennsylvania professor Edward S. Herman surveyed 258 articles in mainstream newspapers that used the term "junk science" during the years 1996 through 1998. Only 8 percent of the articles used the term in reference to corporate-manipulated science. By contrast, 62 percent used the term "junk science" in reference to scientific arguments used by environmentalists, other corporate critics, or personal-injury lawyers engaged in suing corporations.

"What's starting to happen is that this term, 'junk science,' is being thrown around all the time," says Lucinda Finley, a law professor from the State University of New York at Buffalo who specializes in product liability and women's health. "People are calling scientists who disagree with them purveyors of 'junk.' But what we're really talking about is a very normal process of scientific disagreement and give-and-take. Calling someone a 'junk scientist' is just a way of shutting them up."

Like other corporate-funded front groups, the organizations that flack for sound science are sometimes fly-by-night organizations. Called into existence for a particular cause or legislative lobby campaign, they often dry up and blow away once the campaign is over. The tendency of groups to appear and disappear creates another form of camouflage, making it difficult for journalists and everyday citizens to sort out the bewildering proliferation of names and acronyms.

This was indeed what happened with The Advancement of Sound Science Coalition, which was quietly retired in late 1998. Its legacy, however, continues. Dozens, if not hundreds, of industry-funded organizations and conservative think tanks continue to wave the sound science banner. Milloy's Junk Science Home Page remains active, claiming sponsorship from "Citizens for the Integrity of Science," about which no further information is publicly available.

The tone of the Junk Science Home Page appears calculated to lower rather than elevate scientific discourse. That tone is particularly notable in its extended attack on Our Stolen Future, the book about endocrine-disrupting chemicals by Theo Colborn, Dianne Dumanoski and Peter Myers. Milloy's on-line parody, titled "Our Swollen Future," includes a cartoon depiction of Colborn hauling a wheelbarrow of money to the bank (her implied motive for writing the book), and refers to Dianne Dumanoski as "Dianne Dumb-as-an-oxski."

Casual visitors to Milloy's Junk Science Home Page might be tempted to dismiss him as merely an obnoxious adolescent with a website. They would be surprised to discover that he is a well-connected fixture in conservative Washington policy circles. He currently holds the title of "adjunct scholar" at the libertarian Cato Institute, which was rated the fourth most influential think tank in Washington, DC in a 1999 survey of congressional staffers and journalists.

Milloy is also highly visible on the internet. In addition to publishing the Junk Science Home Page and a website for the campaign,

Milloy also operates a "Consumer Distorts" website devoted to attacking Consumers Union, the publisher of Consumer Reports magazine, which Milloy accuses of socialism, sensationalism, and "scaring consumers away from products."



-- Cherri (jessam5@home.com), March 26, 2001.

Flack Attack
The Usual Suspects: Industry Hacks Turn Fear on its Head
How Big Tobacco Helped Create the Junkman
Tobacco's Secondhand Science of Smoke-Filled Rooms
Readers Invited to Trust Us, We're Experts
PR Watch is a publication of the Center for Media Democracy
520 University Avenue, Suite 310
Madison, WI 53703
phone: (608) 260-9713
fax: 608-260-9714
editor@prwatch.org

Steven Milloy describes himself as the publisher of the Junk Science Home Page and an adjunct scholar at the Cato Institute. "Milloy appears frequently on radio and television; has testified on risk assessment and Superfund before the U.S. Congress; and has lectured before numerous organizations," it adds, noting that he has also "written articles that have appeared in the New York Post, USA Today, Washington Times, The Chicago Sun-Times, and the Investors' Business Daily."

These facts are all accurate as far they go, but they say nothing about how Milloy came to be a prominent debunker of "junk science." This omission is undoubtedly by design, because it would certainly be embarrassing to admit that a self-proclaimed scientific reformer got his start as a behind-the-scenes lobbyist for the tobacco industry, which has arguably done more to corrupt science than any other industry in history.

Early in his career, Milloy worked for a company called Multinational Business Services, a Washington lobby shop that Philip Morris described as its "primary contact" on the issue of secondhand cigarette smoke in the early 1990s. Later, he became executive director of The Advancement of Sound Science Coalition (TASSC), an organization that was covertly created by Philip Morris for the express purpose of generating scientific controversy regarding the link between secondhand smoke and cancer.

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One of the forerunners of TASSC at Philip Morris was a 1988 "Proposal for the Whitecoat Project," named after the white laboratory coats that scientists sometimes wear. The project had four goals: "Resist and roll back smoking restrictions. Restore smoker confidence. Reverse scientific and popular misconception that ETS is harmful. Restore social acceptability of smoking."

To achieve these goals, the plan was to first "generate a body of scientific and technical knowledge" through research "undertaken by whitecoats, contract laboratories and commercial organizations" then "disseminate and exploit such knowledge through specific communication programs." Covington & Burling, PM's law firm, would function as the executive arm of the Whitecoat Project, acting as a "legal buffer . . . the interface with the operating units (whitecoats, laboratories, etc.)."

The effort to create a scientific defense for secondhand smoke was only one component in the tobacco industry's multi-million-dollar PR campaign. To defeat cigarette excise taxes, a Philip Morris strategy document outlined plans for "Co-op efforts with third party tax organizations"--libertarian anti-taxation think tanks, such as Americans for Tax Reform, Citizens for a Sound Economy, Citizens for Tax Justice and the Tax Foundation. Other third party allies included the National Journalism Center, the Heartland Institute, the Claremont Institute, and National Empowerment Television, a conservative TV network.

In one memo to Philip Morris CEO Michael A. Miles, vice president Craig L. Fuller noted that he was "working with many third party allies to develop position papers, op-eds and letters to the editor detailing how tobacco is already one of the most heavily regulated products in the marketplace, and derailing arguments against proposed bans on tobacco advertising."

Through the PR firm of Burson-Marsteller, Philip Morris also created the "National Smoker's Alliance," a supposedly independent organization of individual smokers which claimed that bans on smoking in public places infringed on basic American freedoms. The NSA was a "grassroots" version of the third party technique, designed to create the impression of a citizen groundswell against smoking restrictions. Burson-Marsteller spent millions of dollars of tobacco industry money to get the NSA up and running--buying full-page newspaper ads, hiring paid canvassers and telemarketers, setting up a toll-free 800 number, and publishing newsletters and other folksy "grassroots" materials to mobilize the puffing masses.


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The NSA's stated mission was to "empower" smokers to reclaim their rights--although, behind closed doors, industry executives fretted that they didn't want this rhetoric to go too far. They were well aware of opinion polls showing that 70 percent of all adult smokers wish they could kick the habit. "The issue of 'empowerment of smokers' was viewed as somewhat dangerous," stated a tobacco strategy document. "We don't want to 'empower' them to the point that they'll quit."

The purpose of TASSC, as described in a memo from APCO's Tom Hockaday and Neal Cohen, was to "link the tobacco issue with other more 'politically correct' products"--in other words, to make the case that efforts to regulate tobacco were based on the same "junk science" as efforts to regulate food additives, automobile emissions and other industrial products that had not yet achieved tobacco's pariah status.

"The credibility of EPA is defeatable, but not on the basis of ETS alone," stated a Philip Morris strategy document. "It must be part of a larger mosaic that concentrates all of the EPA's enemies against it at one time."

Originally dubbed the " Restoring Integrity to Science Coalition," the Advancement of Sound Science Coalition was later renamed to resemble the venerable American Association for the Advancement of Science. After APCO's planners realized that the resulting acronym was not terribly flattering--ASSC, or worse, the ASS Coalition--they began putting a capitalized article "the" at the beginning of the name, and TASSC was born, a "national coalition intended to educate the media, public officials and the public about the dangers of 'junk science.' "

In September 1993, APCO President Margery Kraus sent a memo to Philip Morris Communications Director Vic Han. "We look forward to the successful launching of TASSC this fall," she stated. "We believe the groundwork we conduct to complete the launch will enable TASSC to expand and assist Philip Morris in its efforts with issues in targeted states in 1994."

APCO's work would focus on expanding TASSC's membership, finding outside money to help conceal the role of Philip Morris as its primary funder, compiling a litany of "additional examples of unsound science," and "coordinating and directing outreach to the scientific and academic communities."

APCO would also direct and manage former New Mexico governor Garrey Carruthers, who had been hired as TASSC's spokesman. "This includes developing and maintaining his schedule, prioritizing his time and energies, and briefing Carruthers and other appropriate TASSC representatives," Kraus wrote, outlining a "comprehensive media relations strategy" designed to "maximize the use of TASSC and its members into Philip Morris's issues in targeted states. . . . This includes using TASSC as a tool in targeted legislative battles."

included publishing a monthly newsletter, frequent news releases, drafting "boilerplate" speeches and op-ed pieces to be used by TASSC representatives, and placing articles in various trade publications to help recruit members from the agriculture, chemical, biotechnology and food additive industries. In addition to APCO's monthly fee, $5,000 per month was budgeted "to compensate Garrey Carruthers."

Considerable effort was expended to conceal the fact that TASSC was created and funded by Philip Morris. APCO recommended that TASSC first be introduced to the public through a "decentralized launch outside the large markets of Washington, DC and New York" in order to "avoid cynical reporters from major media."

"Increasingly today, one can find examples of junk science that compromise the integrity of the field of science and, at the same time, create a scare environment where unnecessary regulations on industry in general, and on the consumer products industry in particular, are rammed through without respect to rhyme, reason, effect or cause."
--Michael A. Miles, former CEO of the Philip Morris tobacco company

In smaller markets, APCO reasoned, there would be "less reviewing/challenging of TASSC messages." Also, a decentralized launch would "limit potential for counterattack. The opponents of TASSC tend to concentrate their efforts in top markets while skipping the secondary markets. This approach sends TASSC's message initially into these more receptive markets--and enables us to build upon early successes."The plan included a barnstorming media tour by Garrey Carruthers of these secondary markets. "APCO will arrange on-the-ground visits with three to four reporters in each city. These interviews, using TASSC's trained spokespeople, third-party allies (e.g., authors of books on unsound science), members of the TASSC Science Board, and/or Governor Carruthers, will be scheduled for a one to two day media tour in each city."

To set up the interviews, APCO used a list of sympathetic reporters provided by John Boltz, a manager of media affairs at Philip Morris. "We thought it best to remove any possible link to PM, thus Boltz is not making the calls," noted Philip Morris public affairs director Jack Lenzi. "With regard to media inquiries to PM about TASSC, I am putting together some Q and A. We will not deny being a corporate member/sponsor, will not specify dollars, and will refer them to the TASSC '800-' number, being manned by David Sheon (APCO)."

Other plans, developed later, included creation of a TASSC internet page that could be used to "broadly distribute published studies/papers favorable to smoking/ETS debate" and "release PM authored papers . . . on ETS science and bad science/bad public policy."

Carruthers began his media tour in December, with stopovers in cities including San Diego, Dallas and Denver. News releases sent out in advance of each stop described TASSC as a "grassroots-based, not-for-profit watchdog group of scientists and representatives from universities, independent organizations and industry, that advocates the use of sound science in the public policy arena." As examples of unsound science, it pointed to the asbestos abatement guidelines, the "dioxin scare" in Times Beach, Missouri, and "unprecedented regulations to limit radon levels in drinking water."

In Texas, local TASSC recruits involved in the launch included Dr. Margaret Maxey and Floy Lilley, both of the University of Texas. "The Clean Air Act is a perfect example of laboratory science being superficially applied to reality," Lilley said. Carruthers took the opportunity to inveigh against politicized uses of science by the Environmental Protection Agency "to make science 'fit' with the political leanings of special interests." EPA's studies, he complained, "are frequently carried out without the benefit of peer review or quality assurance."

http://www.prwatch.org/prwissues/2000Q3/lie.gif

In Denver, Carruthers told a local radio station that the public has been "shafted by shoddy science, and it has cost consumers and government a good deal of money." When asked who was financing TASSC, Carruthers sidestepped the question. "We don't want to be caught being a crusader for a single industry," he said. "We're not out here defending the chemical industry; we're not out here defending the automobile industry, or the petroleum industry, or the tobacco industry; we're here just to ensure that sound science is used."

Virtually every news release made some reference to the so-called "Alar scare," in which consumers mobilized to stop apple growers from using the pesticide Alar. The U.S. EPA has classified Alar as a "probable carcinogen," and subsequent reports from the World Health Organization and the U.S. Public Health Service had concurred with that judgment. Pro-industry groups continue to defend the chemical, however, as does former U.S. Surgeon General C. Everett Koop.

In its news releases, TASSC made a point of invoking Koop's name whenever possible. In an "advertorial" titled "Science: A Tool, Not a Weapon," TASSC noted that "respected experts, including then-Surgeon General C. Everett Koop, said the scientific evidence showed no likelihood of harm from Alar. . . . This is not an isolated case of bad science being used by policymakers," it added. "It's happened regarding asbestos, dioxin and toxic waste. . . . It's happening in the debate over environmental tobacco smoke, or second-hand smoke. The studies done so far on the topic do not demonstrate evidence that second-hand smoke causes cancer, even though that is the popular wisdom."

To the casual reader, it would almost appear as if Dr. Koop were a defender of environmental tobacco smoke, rather than one of its most prominent public critics.

EuroTASSC

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In 1994, Philip Morris budgeted $880,000 in funding for TASSC. In consultation with APCO and Burson-Marsteller, the company began planning to set up a second, European organization, tentatively named "Scientists for Sound Public Policy" (later renamed the European Science and Environment Forum). Like TASSC, the European organization would attempt to smuggle tobacco advocacy into a larger bundle of "sound science" issues, including the "ban on growth hormone for livestock; ban on [genetically-engineered bovine growth hormone] to improve milk production; pesticide restrictions; ban on indoor smoking; restrictions on use of chlorine; ban on certain pharmaceutical products; restrictions on the use of biotechnology."

The public and policymakers needed to be "educated,"

Burson-Marsteller explained, because "political decision-makers are vulnerable to activists' emotional appeals and press campaigns. . . .

The precautionary principle is now the accepted guideline. Even if a hypothesis is not 100 percent scientifically proven, action should be taken, e.g. global warming."

Companies that B-M thought could be recruited to support the European endeavor would include makers of "consumer products (food, beverages, tobacco), packaging industry, agrichemical industry, chemical industry, pharmaceutical industry, biotech industry, electric power industry, telecommunications."

A turf war broke out between Burson-Marsteller and APCO over the question of which PR firm should handle the European campaign. Jim Lindheim of Burson-Marsteller laid claim to the account by stressing his firm's already-proven expertise at defending tobacco science in Europe. "We have the network, much of which is already sensitized to PM's special needs," he stated. "We have a lot of experience in every country working with scientists. . . . We've got a large client base with 'scientific problems' whom we can tap for sponsorship."

APCO's Margery Kraus responded by reminding Philip Morris regulatory affairs director Matthew Winokur that Burson-Marsteller's long history of tobacco industry work was public knowledge and therefore might taint the endeavor.

" Given the sensitivities of other TASSC activities and a previous decision not to have TASSC work directly with Burson, due to these sensitivities in other TASSC work, I did not feel comfortable having Steig or anyone else from Burson assume primary responsibility for working with TASSC scientists," Kraus stated. As for experience handling "scientific problems," she pointed to her parent company's work for "the following industries impacted by science and environmental policy decisions: chemical, pharmaceutical, nuclear, waste management and motor industries, power generation, biotech products, packaging and detergents, and paint. They have advised clients on a number of issues, including: agricultural manufacturing, animal testing, chlorine, dioxins, toxic waste, ozone/CFCs, power generation, coastal pollution, lead in gasoline, polyurethanes, lubricants."

TASSC was designed to appear outwardly like a broad coalition of scientists from multiple disciplines. The other industries and interests--biotech, chemical, toxic waste, coastal pollution, lubricants--served as protective camouflage, concealing the tobacco money that was at the heart of the endeavor. TASSC signed up support from corporate executives at Santa Fe Pacific Gold Corporation, Procter & Gamble, the Louisiana Chemical Association, the National Pest Control Association, General Motors, Lawrence Livermore National Laboratory, Exxon, W.R. Grace & Co., Amoco, Occidental Petroleum, 3M, Chevron and Dow Chemical.

Many of its numerous news releases attacking "junk science" made no mention of tobacco whatsoever.

It objected to government guidelines for asbestos abatement; said the "dioxin scare" in Times Beach, Missouri was a tempest in a teapot; scoffed at the need for an EPA Superfund cleanup in Aspen, Colorado; dismissed reports of health effects related to use of the Norplant contraceptive; denounced the Clean Water Act; and orchestrated a letter-writing campaign to oppose any government action aimed at limiting industrial activities linked to global warming.

Trash Talk With the Junkman

In February 1994, APCO vice president Neal Cohen made the mistake of boasting candidly about some of the sneaky tactics his company uses to set up front groups. His remarks were made at a conference of the Public Affairs Council (PAC), an exclusive association of top-ranking lobbyists and PR people. New York Times political reporter Jane Fritsch later used his remarks as the basis for a March 1996 article titled "Sometimes Lobbyists Strive to Keep Public in the Dark."

Shortly after APCO suffered this embarrassment, the responsibility for managing TASSC was quietly transferred to the EOP Group,

a well-connected, Washington-based lobby firm whose clients have included the American Crop Protection Association (the chief trade association of the pesticide industry), the American Petroleum Institute, AT&T, the Business Roundtable, the Chlorine Chemistry Council, Dow Chemical Company, Edison Electric Institute (nuclear power), Fort Howard Corp. (a paper manufacturer), International Food Additives Council, Monsanto Co., National Mining Association, and the Nuclear Energy Institute.

In March 1997, EOP lobbyist Steven Milloy, described in a TASSC news release as "a nationally known expert and author on environmental risk and regulatory policy issues," became TASSC's executive director. "Steven brings not only a deep and strong academic and professional background to TASSC, but he brings an equally deep, strong and passionate commitment to the principle of using sound science in making public policy decisions," said Garrey Carruthers. "The issue of junk science has become the topic of network news specials, major articles in newspapers, and a key topic in Congress and legislatures around the country. I look forward to working with Steven to continue to drive home the need for sound science in public policy making."

Although the news release referred to Milloy's work "over the last six years" on "environmental and regulatory policy issues," it did not mention that he had worked specifically for the tobacco industry.

During 1992 Milloy worked for James Tozzi at Multinational Business Services. Tozzi, a former career bureaucrat at the U.S. Office of Management and Budget who had spearheaded the

Reagan-era OMB campaign to gut environmental regulations,

is described in internal Philip Morris documents as the company's "primary contact on the EPA/ETS risk assessment during the second half of 1992." During that period, it noted, "Tozzi has been invaluable in executing our Washington efforts including generating technical briefing papers, numerous letters to agencies and media interviews," a service for which Philip Morris paid an estimated $300,000 in consulting fees.

Philip Morris also paid Tozzi's company another $880,000 to establish a "nonprofit" think-tank called the Institute for Regulatory Policy (IRP). On behalf of Philip Morris, the IRP put together "three different coalitions which support sound science--Coalition for Executive Order, Coalition for Moratorium on Risk Assessments, and Coalition of Cities and States on Environmental Mandates. . . . IRP could work with us as well as APCO in a coordinated manner," PM's Boland and Borelli had noted in February 1993.

After leaving Tozzi's service, Milloy became president of his own organization called the "Regulatory Impact Analysis environmental risks are so small or indistinguishable that their existence cannot be proven." Shortly thereafter, he launched the "Junk Science Home Page." Calling himself "the Junkman," he offered daily attacks on environmentalists, public health and food safety regulators, anti-nuclear and animal rights activists, and a wide range of other targets that he accused of using unsound science to advance various political agendas.

Milloy was also active in defense of the tobacco industry, particularly in regard to the issue of environmental tobacco smoke. He dismissed the EPA's 1993 report linking secondhand smoke to cancer

as "a joke,"

and when the British Medical Journal published its own study with similar results in 1997, he scoffed that "it remains a joke today." After one researcher published a study linking secondhand smoke to cancer, Milloy wrote that she "must have pictures of journal editors in compromising positions with farm animals. How else can you explain her studies seeing the light of day?"

In August 1997, the New York Times reported that Milloy was one of the paid speakers at a Miami briefing for foreign reporters sponsored by the British-American Tobacco Company, whose Brown & Williamson unit makes popular cigarettes like Kool, Carlton and Lucky Strike. At the briefing, which was off-limits to U.S. journalists, the company flew in dozens of reporters from countries including Brazil, Argentina, Chile and Peru and paid for their hotel rooms and expensive meals while the reporters sat through presentations that ridiculed "lawsuit-driven societies like the United States" for using "unsound science" to raise questions about "infinitesimal, if not hypothetical, risks" related to inhaling a "whiff" of tobacco smoke.

The Legacy

In 1999, University of Pennsylvania professor Edward S. Herman surveyed 258 articles in mainstream newspapers that used the term "junk science" during the years 1996 through 1998. Only 8 percent of the articles used the term in reference to corporate-manipulated science. By contrast, 62 percent used the term "junk science" in reference to scientific arguments used by environmentalists, other corporate critics, or personal-injury lawyers engaged in suing corporations.

"What's starting to happen is that this term, 'junk science,' is being thrown around all the time," says Lucinda Finley, a law professor from the State University of New York at Buffalo who specializes in product liability and women's health. "People are calling scientists who disagree with them purveyors of 'junk.' But what we're really talking about is a very normal process of scientific disagreement and give-and-take. Calling someone a 'junk scientist' is just a way of shutting them up."

Like other corporate-funded front groups, the organizations that flack for sound science are sometimes fly-by-night organizations. Called into existence for a particular cause or legislative lobby campaign, they often dry up and blow away once the campaign is over. The tendency of groups to appear and disappear creates another form of camouflage, making it difficult for journalists and everyday citizens to sort out the bewildering proliferation of names and acronyms.

This was indeed what happened with The Advancement of Sound Science Coalition, which was quietly retired in late 1998. Its legacy, however, continues. Dozens, if not hundreds, of industry-funded organizations and conservative think tanks continue to wave the sound science banner. Milloy's Junk Science Home Page remains active, claiming sponsorship from "Citizens for the Integrity of Science," about which no further information is publicly available.

The tone of the Junk Science Home Page appears calculated to lower rather than elevate scientific discourse. That tone is particularly notable in its extended attack on Our Stolen Future, the book about endocrine-disrupting chemicals by Theo Colborn, Dianne Dumanoski and Peter Myers. Milloy's on-line parody, titled "Our Swollen Future," includes a cartoon depiction of Colborn hauling a wheelbarrow of money to the bank (her implied motive for writing the book), and refers to Dianne Dumanoski as "Dianne Dumb-as-an-oxski."

Casual visitors to Milloy's Junk Science Home Page might be tempted to dismiss him as merely an obnoxious adolescent with a website. They would be surprised to discover that he is a well-connected fixture in conservative Washington policy circles. He currently holds the title of "adjunct scholar" at the libertarian Cato Institute, which was rated the fourth most influential think tank in Washington, DC in a 1999 survey of congressional staffers and journalists.

Milloy is also highly visible on the internet. In addition to publishing the Junk Science Home Page and a website for the campaign,

Milloy also operates a "Consumer Distorts" website devoted to attacking Consumers Union, the publisher of Consumer Reports magazine, which Milloy accuses of socialism, sensationalism, and "scaring consumers away from products."



-- Cherri (jessam5@home.com), March 26, 2001.


Flack Attack
The Usual Suspects: Industry Hacks Turn Fear on its Head
How Big Tobacco Helped Create the Junkman
Tobacco's Secondhand Science of Smoke-Filled Rooms
Readers Invited to Trust Us, We're Experts
PR Watch is a publication of the Center for Media Democracy
520 University Avenue, Suite 310
Madison, WI 53703
phone: (608) 260-9713
fax: 608-260-9714
editor@prwatch.org

Steven Milloy describes himself as the publisher of the Junk Science Home Page and an adjunct scholar at the Cato Institute. "Milloy appears frequently on radio and television; has testified on risk assessment and Superfund before the U.S. Congress; and has lectured before numerous organizations," it adds, noting that he has also "written articles that have appeared in the New York Post, USA Today, Washington Times, The Chicago Sun-Times, and the Investors' Business Daily."

These facts are all accurate as far they go, but they say nothing about how Milloy came to be a prominent debunker of "junk science." This omission is undoubtedly by design, because it would certainly be embarrassing to admit that a self-proclaimed scientific reformer got his start as a behind-the-scenes lobbyist for the tobacco industry, which has arguably done more to corrupt science than any other industry in history.

Early in his career, Milloy worked for a company called Multinational Business Services, a Washington lobby shop that Philip Morris described as its "primary contact" on the issue of secondhand cigarette smoke in the early 1990s. Later, he became executive director of The Advancement of Sound Science Coalition (TASSC), an organization that was covertly created by Philip Morris for the express purpose of generating scientific controversy regarding the link between secondhand smoke and cancer.

http://www.prwatch.org/prwissues/2000Q3/whitecoat.gif
One of the forerunners of TASSC at Philip Morris was a 1988 "Proposal for the Whitecoat Project," named after the white laboratory coats that scientists sometimes wear. The project had four goals: "Resist and roll back smoking restrictions. Restore smoker confidence. Reverse scientific and popular misconception that ETS is harmful. Restore social acceptability of smoking."

To achieve these goals, the plan was to first "generate a body of scientific and technical knowledge" through research "undertaken by whitecoats, contract laboratories and commercial organizations" then "disseminate and exploit such knowledge through specific communication programs." Covington & Burling, PM's law firm, would function as the executive arm of the Whitecoat Project, acting as a "legal buffer . . . the interface with the operating units (whitecoats, laboratories, etc.)."

The effort to create a scientific defense for secondhand smoke was only one component in the tobacco industry's multi-million-dollar PR campaign. To defeat cigarette excise taxes, a Philip Morris strategy document outlined plans for "Co-op efforts with third party tax organizations"--libertarian anti-taxation think tanks, such as Americans for Tax Reform, Citizens for a Sound Economy, Citizens for Tax Justice and the Tax Foundation. Other third party allies included the National Journalism Center, the Heartland Institute, the Claremont Institute, and National Empowerment Television, a conservative TV network.

In one memo to Philip Morris CEO Michael A. Miles, vice president Craig L. Fuller noted that he was "working with many third party allies to develop position papers, op-eds and letters to the editor detailing how tobacco is already one of the most heavily regulated products in the marketplace, and derailing arguments against proposed bans on tobacco advertising."

Through the PR firm of Burson-Marsteller, Philip Morris also created the "National Smoker's Alliance," a supposedly independent organization of individual smokers which claimed that bans on smoking in public places infringed on basic American freedoms. The NSA was a "grassroots" version of the third party technique, designed to create the impression of a citizen groundswell against smoking restrictions. Burson-Marsteller spent millions of dollars of tobacco industry money to get the NSA up and running--buying full-page newspaper ads, hiring paid canvassers and telemarketers, setting up a toll-free 800 number, and publishing newsletters and other folksy "grassroots" materials to mobilize the puffing masses.


http://www.prwatch.org/prwissues/2000Q3/empower.gif

The NSA's stated mission was to "empower" smokers to reclaim their rights--although, behind closed doors, industry executives fretted that they didn't want this rhetoric to go too far. They were well aware of opinion polls showing that 70 percent of all adult smokers wish they could kick the habit. "The issue of 'empowerment of smokers' was viewed as somewhat dangerous," stated a tobacco strategy document. "We don't want to 'empower' them to the point that they'll quit."

The purpose of TASSC, as described in a memo from APCO's Tom Hockaday and Neal Cohen, was to "link the tobacco issue with other more 'politically correct' products"--in other words, to make the case that efforts to regulate tobacco were based on the same "junk science" as efforts to regulate food additives, automobile emissions and other industrial products that had not yet achieved tobacco's pariah status.

"The credibility of EPA is defeatable, but not on the basis of ETS alone," stated a Philip Morris strategy document. "It must be part of a larger mosaic that concentrates all of the EPA's enemies against it at one time."

Originally dubbed the " Restoring Integrity to Science Coalition," the Advancement of Sound Science Coalition was later renamed to resemble the venerable American Association for the Advancement of Science. After APCO's planners realized that the resulting acronym was not terribly flattering--ASSC, or worse, the ASS Coalition--they began putting a capitalized article "the" at the beginning of the name, and TASSC was born, a "national coalition intended to educate the media, public officials and the public about the dangers of 'junk science.' "

In September 1993, APCO President Margery Kraus sent a memo to Philip Morris Communications Director Vic Han. "We look forward to the successful launching of TASSC this fall," she stated. "We believe the groundwork we conduct to complete the launch will enable TASSC to expand and assist Philip Morris in its efforts with issues in targeted states in 1994."

APCO's work would focus on expanding TASSC's membership, finding outside money to help conceal the role of Philip Morris as its primary funder, compiling a litany of "additional examples of unsound science," and "coordinating and directing outreach to the scientific and academic communities."

APCO would also direct and manage former New Mexico governor Garrey Carruthers, who had been hired as TASSC's spokesman. "This includes developing and maintaining his schedule, prioritizing his time and energies, and briefing Carruthers and other appropriate TASSC representatives," Kraus wrote, outlining a "comprehensive media relations strategy" designed to "maximize the use of TASSC and its members into Philip Morris's issues in targeted states. . . . This includes using TASSC as a tool in targeted legislative battles."

included publishing a monthly newsletter, frequent news releases, drafting "boilerplate" speeches and op-ed pieces to be used by TASSC representatives, and placing articles in various trade publications to help recruit members from the agriculture, chemical, biotechnology and food additive industries. In addition to APCO's monthly fee, $5,000 per month was budgeted "to compensate Garrey Carruthers."

Considerable effort was expended to conceal the fact that TASSC was created and funded by Philip Morris. APCO recommended that TASSC first be introduced to the public through a "decentralized launch outside the large markets of Washington, DC and New York" in order to "avoid cynical reporters from major media."

"Increasingly today, one can find examples of junk science that compromise the integrity of the field of science and, at the same time, create a scare environment where unnecessary regulations on industry in general, and on the consumer products industry in particular, are rammed through without respect to rhyme, reason, effect or cause."
--Michael A. Miles, former CEO of the Philip Morris tobacco company

In smaller markets, APCO reasoned, there would be "less reviewing/challenging of TASSC messages." Also, a decentralized launch would "limit potential for counterattack. The opponents of TASSC tend to concentrate their efforts in top markets while skipping the secondary markets. This approach sends TASSC's message initially into these more receptive markets--and enables us to build upon early successes."The plan included a barnstorming media tour by Garrey Carruthers of these secondary markets. "APCO will arrange on-the-ground visits with three to four reporters in each city. These interviews, using TASSC's trained spokespeople, third-party allies (e.g., authors of books on unsound science), members of the TASSC Science Board, and/or Governor Carruthers, will be scheduled for a one to two day media tour in each city."

To set up the interviews, APCO used a list of sympathetic reporters provided by John Boltz, a manager of media affairs at Philip Morris. "We thought it best to remove any possible link to PM, thus Boltz is not making the calls," noted Philip Morris public affairs director Jack Lenzi. "With regard to media inquiries to PM about TASSC, I am putting together some Q and A. We will not deny being a corporate member/sponsor, will not specify dollars, and will refer them to the TASSC '800-' number, being manned by David Sheon (APCO)."

Other plans, developed later, included creation of a TASSC internet page that could be used to "broadly distribute published studies/papers favorable to smoking/ETS debate" and "release PM authored papers . . . on ETS science and bad science/bad public policy."

Carruthers began his media tour in December, with stopovers in cities including San Diego, Dallas and Denver. News releases sent out in advance of each stop described TASSC as a "grassroots-based, not-for-profit watchdog group of scientists and representatives from universities, independent organizations and industry, that advocates the use of sound science in the public policy arena." As examples of unsound science, it pointed to the asbestos abatement guidelines, the "dioxin scare" in Times Beach, Missouri, and "unprecedented regulations to limit radon levels in drinking water."

In Texas, local TASSC recruits involved in the launch included Dr. Margaret Maxey and Floy Lilley, both of the University of Texas. "The Clean Air Act is a perfect example of laboratory science being superficially applied to reality," Lilley said. Carruthers took the opportunity to inveigh against politicized uses of science by the Environmental Protection Agency "to make science 'fit' with the political leanings of special interests." EPA's studies, he complained, "are frequently carried out without the benefit of peer review or quality assurance."

http://www.prwatch.org/prwissues/2000Q3/lie.gif

In Denver, Carruthers told a local radio station that the public has been "shafted by shoddy science, and it has cost consumers and government a good deal of money." When asked who was financing TASSC, Carruthers sidestepped the question. "We don't want to be caught being a crusader for a single industry," he said. "We're not out here defending the chemical industry; we're not out here defending the automobile industry, or the petroleum industry, or the tobacco industry; we're here just to ensure that sound science is used."

Virtually every news release made some reference to the so-called "Alar scare," in which consumers mobilized to stop apple growers from using the pesticide Alar. The U.S. EPA has classified Alar as a "probable carcinogen," and subsequent reports from the World Health Organization and the U.S. Public Health Service had concurred with that judgment. Pro-industry groups continue to defend the chemical, however, as does former U.S. Surgeon General C. Everett Koop.

In its news releases, TASSC made a point of invoking Koop's name whenever possible. In an "advertorial" titled "Science: A Tool, Not a Weapon," TASSC noted that "respected experts, including then-Surgeon General C. Everett Koop, said the scientific evidence showed no likelihood of harm from Alar. . . . This is not an isolated case of bad science being used by policymakers," it added. "It's happened regarding asbestos, dioxin and toxic waste. . . . It's happening in the debate over environmental tobacco smoke, or second-hand smoke. The studies done so far on the topic do not demonstrate evidence that second-hand smoke causes cancer, even though that is the popular wisdom."

To the casual reader, it would almost appear as if Dr. Koop were a defender of environmental tobacco smoke, rather than one of its most prominent public critics.

EuroTASSC

http://www.prwatch.org/prwissues/2000Q3/tassc_budget.gif

In 1994, Philip Morris budgeted $880,000 in funding for TASSC. In consultation with APCO and Burson-Marsteller, the company began planning to set up a second, European organization, tentatively named "Scientists for Sound Public Policy" (later renamed the European Science and Environment Forum). Like TASSC, the European organization would attempt to smuggle tobacco advocacy into a larger bundle of "sound science" issues, including the "ban on growth hormone for livestock; ban on [genetically-engineered bovine growth hormone] to improve milk production; pesticide restrictions; ban on indoor smoking; restrictions on use of chlorine; ban on certain pharmaceutical products; restrictions on the use of biotechnology."

The public and policymakers needed to be "educated,"

Burson-Marsteller explained, because "political decision-makers are vulnerable to activists' emotional appeals and press campaigns. . . .

The precautionary principle is now the accepted guideline. Even if a hypothesis is not 100 percent scientifically proven, action should be taken, e.g. global warming."

Companies that B-M thought could be recruited to support the European endeavor would include makers of "consumer products (food, beverages, tobacco), packaging industry, agrichemical industry, chemical industry, pharmaceutical industry, biotech industry, electric power industry, telecommunications."

A turf war broke out between Burson-Marsteller and APCO over the question of which PR firm should handle the European campaign. Jim Lindheim of Burson-Marsteller laid claim to the account by stressing his firm's already-proven expertise at defending tobacco science in Europe. "We have the network, much of which is already sensitized to PM's special needs," he stated. "We have a lot of experience in every country working with scientists. . . . We've got a large client base with 'scientific problems' whom we can tap for sponsorship."

APCO's Margery Kraus responded by reminding Philip Morris regulatory affairs director Matthew Winokur that Burson-Marsteller's long history of tobacco industry work was public knowledge and therefore might taint the endeavor.

" Given the sensitivities of other TASSC activities and a previous decision not to have TASSC work directly with Burson, due to these sensitivities in other TASSC work, I did not feel comfortable having Steig or anyone else from Burson assume primary responsibility for working with TASSC scientists," Kraus stated. As for experience handling "scientific problems," she pointed to her parent company's work for "the following industries impacted by science and environmental policy decisions: chemical, pharmaceutical, nuclear, waste management and motor industries, power generation, biotech products, packaging and detergents, and paint. They have advised clients on a number of issues, including: agricultural manufacturing, animal testing, chlorine, dioxins, toxic waste, ozone/CFCs, power generation, coastal pollution, lead in gasoline, polyurethanes, lubricants."

TASSC was designed to appear outwardly like a broad coalition of scientists from multiple disciplines. The other industries and interests--biotech, chemical, toxic waste, coastal pollution, lubricants--served as protective camouflage, concealing the tobacco money that was at the heart of the endeavor. TASSC signed up support from corporate executives at Santa Fe Pacific Gold Corporation, Procter & Gamble, the Louisiana Chemical Association, the National Pest Control Association, General Motors, Lawrence Livermore National Laboratory, Exxon, W.R. Grace & Co., Amoco, Occidental Petroleum, 3M, Chevron and Dow Chemical.

Many of its numerous news releases attacking "junk science" made no mention of tobacco whatsoever.

It objected to government guidelines for asbestos abatement; said the "dioxin scare" in Times Beach, Missouri was a tempest in a teapot; scoffed at the need for an EPA Superfund cleanup in Aspen, Colorado; dismissed reports of health effects related to use of the Norplant contraceptive; denounced the Clean Water Act; and orchestrated a letter-writing campaign to oppose any government action aimed at limiting industrial activities linked to global warming.

Trash Talk With the Junkman

In February 1994, APCO vice president Neal Cohen made the mistake of boasting candidly about some of the sneaky tactics his company uses to set up front groups. His remarks were made at a conference of the Public Affairs Council (PAC), an exclusive association of top-ranking lobbyists and PR people. New York Times political reporter Jane Fritsch later used his remarks as the basis for a March 1996 article titled "Sometimes Lobbyists Strive to Keep Public in the Dark."

Shortly after APCO suffered this embarrassment, the responsibility for managing TASSC was quietly transferred to the EOP Group,

a well-connected, Washington-based lobby firm whose clients have included the American Crop Protection Association (the chief trade association of the pesticide industry), the American Petroleum Institute, AT&T, the Business Roundtable, the Chlorine Chemistry Council, Dow Chemical Company, Edison Electric Institute (nuclear power), Fort Howard Corp. (a paper manufacturer), International Food Additives Council, Monsanto Co., National Mining Association, and the Nuclear Energy Institute.

In March 1997, EOP lobbyist Steven Milloy, described in a TASSC news release as "a nationally known expert and author on environmental risk and regulatory policy issues," became TASSC's executive director. "Steven brings not only a deep and strong academic and professional background to TASSC, but he brings an equally deep, strong and passionate commitment to the principle of using sound science in making public policy decisions," said Garrey Carruthers. "The issue of junk science has become the topic of network news specials, major articles in newspapers, and a key topic in Congress and legislatures around the country. I look forward to working with Steven to continue to drive home the need for sound science in public policy making."

Although the news release referred to Milloy's work "over the last six years" on "environmental and regulatory policy issues," it did not mention that he had worked specifically for the tobacco industry.

During 1992 Milloy worked for James Tozzi at Multinational Business Services. Tozzi, a former career bureaucrat at the U.S. Office of Management and Budget who had spearheaded the

Reagan-era OMB campaign to gut environmental regulations,

is described in internal Philip Morris documents as the company's "primary contact on the EPA/ETS risk assessment during the second half of 1992." During that period, it noted, "Tozzi has been invaluable in executing our Washington efforts including generating technical briefing papers, numerous letters to agencies and media interviews," a service for which Philip Morris paid an estimated $300,000 in consulting fees.

Philip Morris also paid Tozzi's company another $880,000 to establish a "nonprofit" think-tank called the Institute for Regulatory Policy (IRP). On behalf of Philip Morris, the IRP put together "three different coalitions which support sound science--Coalition for Executive Order, Coalition for Moratorium on Risk Assessments, and Coalition of Cities and States on Environmental Mandates. . . . IRP could work with us as well as APCO in a coordinated manner," PM's Boland and Borelli had noted in February 1993.

After leaving Tozzi's service, Milloy became president of his own organization called the "Regulatory Impact Analysis environmental risks are so small or indistinguishable that their existence cannot be proven." Shortly thereafter, he launched the "Junk Science Home Page." Calling himself "the Junkman," he offered daily attacks on environmentalists, public health and food safety regulators, anti-nuclear and animal rights activists, and a wide range of other targets that he accused of using unsound science to advance various political agendas.

Milloy was also active in defense of the tobacco industry, particularly in regard to the issue of environmental tobacco smoke. He dismissed the EPA's 1993 report linking secondhand smoke to cancer

as "a joke,"

and when the British Medical Journal published its own study with similar results in 1997, he scoffed that "it remains a joke today." After one researcher published a study linking secondhand smoke to cancer, Milloy wrote that she "must have pictures of journal editors in compromising positions with farm animals. How else can you explain her studies seeing the light of day?"

In August 1997, the New York Times reported that Milloy was one of the paid speakers at a Miami briefing for foreign reporters sponsored by the British-American Tobacco Company, whose Brown & Williamson unit makes popular cigarettes like Kool, Carlton and Lucky Strike. At the briefing, which was off-limits to U.S. journalists, the company flew in dozens of reporters from countries including Brazil, Argentina, Chile and Peru and paid for their hotel rooms and expensive meals while the reporters sat through presentations that ridiculed "lawsuit-driven societies like the United States" for using "unsound science" to raise questions about "infinitesimal, if not hypothetical, risks" related to inhaling a "whiff" of tobacco smoke.

The Legacy

In 1999, University of Pennsylvania professor Edward S. Herman surveyed 258 articles in mainstream newspapers that used the term "junk science" during the years 1996 through 1998. Only 8 percent of the articles used the term in reference to corporate-manipulated science. By contrast, 62 percent used the term "junk science" in reference to scientific arguments used by environmentalists, other corporate critics, or personal-injury lawyers engaged in suing corporations.

"What's starting to happen is that this term, 'junk science,' is being thrown around all the time," says Lucinda Finley, a law professor from the State University of New York at Buffalo who specializes in product liability and women's health. "People are calling scientists who disagree with them purveyors of 'junk.' But what we're really talking about is a very normal process of scientific disagreement and give-and-take. Calling someone a 'junk scientist' is just a way of shutting them up."

Like other corporate-funded front groups, the organizations that flack for sound science are sometimes fly-by-night organizations. Called into existence for a particular cause or legislative lobby campaign, they often dry up and blow away once the campaign is over. The tendency of groups to appear and disappear creates another form of camouflage, making it difficult for journalists and everyday citizens to sort out the bewildering proliferation of names and acronyms.

This was indeed what happened with The Advancement of Sound Science Coalition, which was quietly retired in late 1998. Its legacy, however, continues. Dozens, if not hundreds, of industry-funded organizations and conservative think tanks continue to wave the sound science banner. Milloy's Junk Science Home Page remains active, claiming sponsorship from "Citizens for the Integrity of Science," about which no further information is publicly available.

The tone of the Junk Science Home Page appears calculated to lower rather than elevate scientific discourse. That tone is particularly notable in its extended attack on Our Stolen Future, the book about endocrine-disrupting chemicals by Theo Colborn, Dianne Dumanoski and Peter Myers. Milloy's on-line parody, titled "Our Swollen Future," includes a cartoon depiction of Colborn hauling a wheelbarrow of money to the bank (her implied motive for writing the book), and refers to Dianne Dumanoski as "Dianne Dumb-as-an-oxski."

Casual visitors to Milloy's Junk Science Home Page might be tempted to dismiss him as merely an obnoxious adolescent with a website. They would be surprised to discover that he is a well-connected fixture in conservative Washington policy circles. He currently holds the title of "adjunct scholar" at the libertarian Cato Institute, which was rated the fourth most influential think tank in Washington, DC in a 1999 survey of congressional staffers and journalists.

Milloy is also highly visible on the internet. In addition to publishing the Junk Science Home Page and a website for the campaign,

Milloy also operates a "Consumer Distorts" website devoted to attacking Consumers Union, the publisher of Consumer Reports magazine, which Milloy accuses of socialism, sensationalism, and "scaring consumers away from products."



-- Cherri (jessam5@home.com), March 26, 2001.



-- kjhghhjl (%23$3@oo.gygwe.fu), July 05, 2001.



-- hairy terry (hairyt@hotmail.com), July 30, 2001.


CNN

-- hairy terry (hairyt@hotmail.com), July 30, 2001.


MSN

-- hairy terry (hairyt@hotmail.com), July 30, 2001.



TRUTH

MORETRUTH

-- hairy terry (hairyt@hotmail.com), July 30, 2001.


truth

MORE-TRUTH

-- hairy terry (hairyt@hotmail.com), July 30, 2001.


Telecom

text

text

text

-- hairy terry (hairyt@hotmail.com), July 30, 2001.


Telecom

Daddy is a Fish

what's it going to be this time?

what's it going to be this time?

-- hairy terry (hairyt@hotmail.com), July 30, 2001.


Telecom

Daddy is a Fish

what's it going to be this time?

what's it going to be this time?

what's it going to be this time?

-- hairy terry (hairyt@hotmail.com), July 30, 2001.



surfin the cheap way

-- hairy terry (hairyt@hotmail.com), July 30, 2001.


http://www.xtra.co.nz


-- ht (th@hotmail.com), July 30, 2001.

http://wwww.ezysurf.co.nz

-- sa (sa@rev.com), July 30, 2001.



-- ez (ez@gt.com), July 30, 2001.

WHAT DID YOU SAY?

WHAT DID YOU SAY?

WHAT DID YOU SAY?

-- piggy (pig@hotpig.com), July 30, 2001.


text

-- pig (pig@pig.com), July 30, 2001.

text

-- pig (pig@pig.com), July 30, 2001.

Fish

-- hairy terry (hairyt@hotmail.com), July 30, 2001.

Fish

-- hairy terry (hairyt@hotmail.com), July 30, 2001.

Fish

-- hairy terry (hairyt@hotmail.com), July 30, 2001.

Daddy is a Fish

-- hairy terry (hairyt@hotmail.com), July 30, 2001.

Daddy is a Fish

-- hairy terry (hairyt@hotmail.com), July 30, 2001.

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