'Read, plan and go,'" This site makes people dream of a vacation to Switzerland, give them itineraries and planning tools so they can get the product when they want it. Right now visitors to MySwitzerland.com can book hotels, last-minute hotels, apartments, chalets and rental cars on the site.

Much of the type of travel that is popular to Switzerland is experiential, so Switzerland is looking at partnerships with tour operators or companies whose gear or products match Swiss travel opportunities.

-- ben koot (ben@timedesk.net), February 27, 2001