Do you have information regarding group marketing services provided internally?

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I am currently implementing service level management between a group marketing business unit and the other business units within the organisation. They are providing corporate marketing, branding, signage and group research. I am looking for case studies/ examples of this type of agreement, specifically with examples of measurements.

-- Lisa Ross (lisar@tpo.co.za), March 28, 2002

Answers

Lisa, You should read the article that I wrote a few months ago (http://www.nextslm.org/sturm1.html). It will at least provide some guidelines for you to use.

Regards,

Rick Sturm

-- Rick Sturm (sturm@enterprisemanagement.com), April 13, 2002.


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