Is there a formula for predicting how much business one might expect for a drive through coffee operation based on the number of cars that pass each day?

-- Byron Prange (redwing1953@hotmail.com), February 20, 2003

Answers

standard answer is 1/2%-1% of traffic will stop by

-- (aaron.magner@attbi.com), February 25, 2003.

Here is a link the an article by Specialty Coffee Retailer Magazine that deals with 4 different drive through sites throughout the country., but the last respondent was correct, average is .5 - 1%

http://www.retailmerchandising.net/coffee/2003/0302/0302dt.asp

I too am opening drive-throughs. I am in the process of planning and zoining with all the local municipalities, so e:mail me if you want some info.

-- John Dean (timetrkr@earthlink.net), March 07, 2003.

i completed a study of the busiest drive through coffee hut in my rural town, in norhtern california. I counted 482 cars that came by the incoming lane to the hut, in 30 minites time at 1:30 pm out of every 27 to 48 cars that came by 1 would stop. the average was about twenty customers per hour, in eight hours time; it should be roughly be 160 customers.

-- paul trouette (tnorthern1@aol.com), December 28, 2004.